Institute for International Research

Now more than ever brands are employing design strategically to create value, position and reposition, differentiate and engage consumers. Never before has design played such an important role in the health and success of a business.

As design managers it is up to you to lead the charge. There has been a fundamental evolution in your role from manager to full on leader…

In order to evaluate its success, the value must be measured to prove the return on investment. But how do you measure the investment and impact of design? How does one measure inspiration and creativity? How do you push to get the resources needed so that your team has the right tools to produce their best work? How do design managers enhance an organization's day-to-day operations, identity, and business strategies?

From the same producers as FUSE and PROOF, we proudly bring you the highly requested and anticipated Destination Design Management conference. We know that you are frustrated with the lack of resources, monotonous tasks and a creative team that's ready to burst at the seams. We want to bring you out the rain and give you something to really look forward to. We're providing you your break from the office in beautiful Santa Monica, CA. We welcome you to Destination Design Management.

Our design-focused conferences have been met with a great deal of enthusiasm and respect from the design community. Our aim for this conference is bringing YOU the most compelling, action-packed design management conference ever -- built to bring you actionable information from the best-in-class corporate design leaders. They have agreed to share their best practice, using real-world examples of how they've built strong design teams that are able to stay fresh, fun and focused on creating innovative work that represents the overall brand. This educational forum will bring together the highest caliber of corporate practitioners, design firms and design gurus.

With access to over 25 design leaders combined with sunny Santa Monica in January, how can you not attend? Bring your whole team and you're guaranteed to get back to the office feeling inspired, excited and refreshed.

I look forward to personally meeting you in January.

Kind Regards,

Amanda Powers
Conference Producer, Marketing and Business Strategy Division
Institute of International Research

Kim Rivielle
Managing Director, Marketing and Business Strategy Division
Institute of International Research