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Design Requires Great Leadership

Where Design Transforms Business.This year at Destination Design Management, we focus on "the intersection of design and business" and what creative leaders must do to demonstrate the value of design proving that design means business and has measurable impact on brands, categories and across business units. Best-in-breed design leaders will share real world case studies where they succeed in doing more, more effectively, faster and with fewer resources than ever before.

Good design or concept is only half the battle, this event dives deep on the essential leadership techniques to sell design to non-creatives, foster strategic collaborative design teams and educate the organization on the power of a design-thinking culture.

Patrick M. Baird
Patrick M. Baird
Creative
The Art Institute
of California - Sunnyvale
Tim Murray
Tim Murray
Creative Director Target
Andrew Peck
Andrew Peck
Author
Stimulated
Carole Bilson
Carole Bilson
VP, Global Design
Pitney Bowes
Ben Blumenfeld
Ben Blumenfeld Creative Lead Facebook

Patrick M. Baird

Tim Murray

Creative Director
Target
Design + Business: Creativity, Solutions, Bottom-Line Impact

Tim Murray leads the Creative Vision Group, an internal creative consultancy that finds the marketing white space for business categories and the Target masterbrand and recommends innovative ways to fill it. This role requires Tim to prove the value of design to the executive level and inspire the designers and design partners to deliver value-driven design based on the company's objectives. In this session, you'll hear how Tim analyses Target's business objectives to create solutions for their customers.
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