Celebrating Customer Service Excellence
Suzanne Frissora
Friday, March 28th, 2008 | 1:15PM – 2:00PM
Executing a Customer Experience –Beyond the Philosophy
Suzanne Frissora, VP, Customer Experience, M/I Homes
The homebuilding industry offers a unique opportunity to build the right customer experience. MI’s customers spend a significant dollar amount, endure long production cycles, and hold high expectations.
More than any other product, a home is an emotional purchase, a purchase which may affect positively or negatively an entire family, and a potential life experience.
Learn how one of the top 20 national homebuilders excels in their customer experience practices. Pulling strategy and execution together is the key to truly managing a positive customer experience. Our customers fuel the strategy and creativity drives the execution. Many companies let the experience happen, while M/I Homes CREATES the experience that best describes them.
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