Institute for International Research

The Road to Remarkable...A “TripTik”® for your Company

Remarkable!!  Outstanding!!  WOW!! Great!!  How often are these words used to describe your company?  This presentation will communicate, through stories and examples, how companies and employees can differentiate themselves by becoming REMARKABLE in the eyes and wallets of their customers. 

A “TripTik” shows how to get to a destination, lists the best routes to take, identifies roadblocks, describes the points of interest, and recommends things to do.  Bob’s presentation is a “TripTik” for those companies who want to take the “Road to Remarkable”.

Key Points

• Becoming Remarkable is the only sustainable way to differentiate yourself from your competition.
  
• If you want to be Remarkable, look at your business through the eyes and ears of your customer.
  
• Opportunities to be Remarkable are all around you.  But...you have to be looking for them.
  
• Hire for attitude, train for skill.
  
• Train using the “drip irrigation” method...not the “flooding” technique.
  
• Gather and act upon feedback.  No one is as smart as everyone.
  
• Great companies “go out of their way to make it easy for their customers and employees to “connect” with them.