Institute for International Research

LRA Worldwide, Inc., is a leading consulting firm that specializes in Customer Experience Management, or CEM. We help companies design, implement and sustain the optimal customer experience across all experiential touch points, aligning organizations from the executive suite to the street around a shared vision and delivery of that experience.

CEM is a relatively new term with a number with a number of different interpretations in the marketplace. Our view of CEM, however, is quite simple. Every time a company and a customer interact, the customer learns something about the company that will either strengthen or weaken the future relationship and that customer's desire to return, spend more and recommend. CEM is about identifying each of these "moments of truth," ensuring that the company and its people, products, processes and culture are aligned across all of these "touch points" to best serve the customer... based on what is most important to that customer.

Mulberry House Consulting helps companies better lead customer-centered change, to recognize the growing importance of customer experience management and to integrate their customer experience as a key part of their strategy and to improve the consistency of its delivery across all interfaces.

Clients are primarily Fortune 500 companies with large B2B or B2C customer bases, in a wide range of sectors. Mulberry House Consulting employs their own proven proprietary tools through a global team of experienced and accredited consultants.