March 9-11, 2009 • Hyatt Regency Coconut Point • Bonita Springs, FL

Track Descriptions

TRACK DESCRIPTIONS

The conference is designed to give you the information you need no matter how involved you are in the linkage process. If you are a researcher, you'll likely be more interested in THE RESEARCH & THE LINKAGE tracks. If you are a customer strategist or marketer, you'll likely have more interest in THE LINKAGE & THE ACTION tracks.


In this track, you will learn:

• New ways to collect customer feedback
• Measurement & metrics
• How to design a linkage model for success
• The latest technology enablers for linkage

Go to THE RESEARCH Track

In this track, you will learn how to:

• Link customer & employee feedback to financial and operational data
• Analyze the data and discover the correlations
• Build conclusions based on the analysis
• Link loyalty to business performance metrics

GO to THE LINKAGE Track

In this track, you will learn how to APPLY linkage analysis to:

• Impact the business
• Build the customer strategy
• Make better investment decisions
• Translate the data to action

GO to THE ACTION Track