Over 50% of Fortune 1000 companies are spending in excess of $5 million annually on understanding their customers. On the flip side, most companies are falling short in the application realm. What does this mean for you and your customer relationships?

Becoming a truly customer-centric business requires the analysis and connection of ALL the various data touch points. It's important to understand how one value point affects another.

Welcome to Linkage Strategies 2008…where you will understand how to…

This year, we've broadened the scope of the agenda to incorporate ALL relevant feedback areas necessary in understanding and affecting change - - from customer feedback and employee feedback to operational data and financial data. By making "LINKAGES", such as understanding how changes in operations will affect customer satisfaction, the business can make more confident decisions.

It engages, provokes, inspires and demonstrates the HOW and WHY of the WHAT. It arms you with the tools on how to reengineer your customer-centric business so that you can DRIVE ACTION that makes both your customers and your bottom-line SMILE.

Specifically…

• How do we give customers what they want?
  
• How do we capture customer feedback and employee feedback and link that to financial and operational data?
  … from data capture to strategic and operational implementation – the event covers it all.

We've taken YOUR feedback and incorporated even MORE networking time than previous years…Enjoy:

• cocktail receptions
  
• themed networking breaks
  
• topic specific lunch round tables and
  
• an optional golf outing and more.

Realize the potential of your data. Put it to work.

At Linkage Strategies 2008 you'll experience "aha" moments like never before…

Isn't it time to C • O • N • N • E • C • T   T • H • E  D • O • T • S?