Tuesday, February 26, 2008 • THE ACTION TRACK
Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching.
Feel free to jump around between tracks. This is your conference experience to customize. Enjoy!

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| 1:30 | Accelerate the Action by Connecting Customer Information with Business Priorities Kirby Drysen, Senior Director, Customer Listening, CISCO SYSTEMS |
| 2:25 | Driving Action at the Front Lines through On-demand Access to Personalized Dashboards Jennifer Beyer-Lacey, Senior Manager, FIDELITY INVESTMENTS |
| 3:40 | Turning Customer Research into Relevant Communications. A Blue Cross Blue Shield Case Study Armando Luna, Jr., Vice President, Strategic Marketing, BLUE CROSS BLUE SHIELD OF FLORIDA |
| 4:35 | Engagement of Stakeholders Is Key To Alignment of Actions Critical to Realizing the Value of Customer Loyalty Programs Steven Lachowski, Vice-President, Regional Development, HUSKY INJECTION MOLDING SYSTEMS LTD. |
Wednesday, February 27, 2008 • THE ACTION TRACK
8:00 Grab some coffee and get charged for another exciting day.
Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching.
Feel free to jump around between tracks. This is your conference experience to customize. Enjoy!

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| 8:30 | Getting the Right Information into the Right Hands at the Right Time Shawn Tronier, Senior Market Research Manager, MICROSOFT |
| 9:25 | Engage So They Act: Building Advocacy Networks to Set the Stage for Improving the Customer Experience. A Cardinal Health Case Study George Taylor, VP Customer Loyalty, CARDINAL HEALTH |