8:15 | What's Preventing You from Putting the Voice of the Customer to Work?

D. Randall Brandt, Ph.D., Vice President, Customer Experience & Loyalty, MARITZ RESEARCH

9:00 | The Power of SUPER CRUNCHERS when Data IS the Name of the Game.

Ian Ayres, Lawyer, Economist & Professor of Law and Business, YALE UNIVERSITY, Columnist for FORBES MAGAZINE, Regular Commentator on Public Radio's MARKETPLACE, Author of "Super Crunchers: Why Thinking By Numbers Might be Smart"

10:30 | Leadership through Listening: How the Voice of the Customer Can Transform Your Brand

Michael MacDonald, President, XEROX

11:15 | An Inside Look at HP's Linkage Journey. How a Road of Complex Data Sets has Lead to Enterprise-Wide Change, Financial Growth and Total Customer Splendor

Dave Kreiner, Total Customer Experience & Quality, HEWLETT-PACKARD

TUESDAY AFTERNOON TRACKS

Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching.
Feel free to jump around between tracks. This is your conference experience to customize. Enjoy!

5:45 - 6:30 | THE CONCLUDING KEYNOTE
Avoiding the Customer EquityTrap: Is it Time for a Regime Change?

Piyush Kumar, Associate Professor of Marketing, Terry College of Business, UNIVERSITY OF GEORGIA

8:00 | Grab some coffee and get charged for another exciting day.

WEDNESDAY AFTERNOON TRACKS

Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching.
Feel free to jump around between tracks. This is your conference experience to customize. Enjoy!

11:30 | Lessons Learned from the Experienced. What's Worked, What Hasn't and How to Get over the Hurdles

Moderator: Randy Brandt, MARITZ RESEARCH

1:45 | Stirring the Melting Pot: Loyalty Trends of the Hottest Segments in Marketing

Rick Ferguson, Editorial Director, COLLOQUY

2:30 | Accelerate Your Initiatives through Leadership: Awakening the Entrepreneurs with in Your Team

Susan Foley, Executive Director Research Centers, BABSON EXECUTIVE EDUCATION and Author of "Entrepreneurs Insight: Accelerating Business Growth with Corporate Entrepreneurs"

3:30 | End of Linkage Strategies 2008 Conference. Safe Travels Home.