4:20 Your Innovation Challenge: What Can I Do To Overcome the Tyranny of Incremtalism? (How Many People Have to Tell Me It’s a Bad Idea to Ensure It’s Not?)

Most innovators endure and overcome significant skepticism during the innovation process. Somewhere between the critics, who are usually right, and the innovator, who is sometimes right, are the ideas that will survive, thrive and endure. How does the
story of starting Ethos Water illustrate this tension between the gravity of statistics and what the entrepreneur knows to be true?

Key Innovation Learning Points:

• Hear your critics and solve for their complaints
• Seek out experts and do the opposite
• Perseverance matters more than insight

Innovation Leader:
Peter Thum
Founder, Ethos Water;
Vice- President, STARBUCKS

No Powerpoint. No Lectures. No Limits! During YOU Talk roundtables the featured presenter is YOU. Break into smaller groups based on the hot topics YOU and your colleagues identified prior to the event. Work together with your peers to create solutions to your top challenges.