Agenda at-a-Glance
Day One Symposia > Tuesday May 14
| 7:30 | Registration & Morning Coffee |
| 9:00 | Welcome and Opening Remarks > Ben Smithee, CEO, SPYCH MARKET ANALYTICS |
| 9:15 | KEYNOTE The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy Jaspar Roos, Chief Inspiration Officer, ABN AMRO |
| 10:00 | Networking & Refreshments Break |
| SYMPOSIA 1: New & Emerging Methodologies | SYMPOSIA 2: Market Research Technology for Financial Services | ||
| 10:30 | Utilizing Mobile Devices to Obtain Timely Customer Feedback on New Products Nina Leask, GM |
Mapping the Future of Branches Joe Bartolotta, EASTERN BANK |
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| 11:15 | Gamification: Psychological Effects Of Game Elements in Survey Design Bill MacElroy, SOCRATIC TECHNOLOGIES |
New Realities for Financial Services Richie Etwaru, UBS |
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| 12:00 Lunch | |||
| 1:15 | Four Screen Tracking Kirsten Zapiec, TNS |
Leveraging Research to Find Relevance Telisa Yancy, AMERICAN FAMILY INSURANCE |
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| 2:00 | Using Prediction Markets to Crowdsource Medical Diagnoses Jared Heyman, CROWDMED |
The Future of the Mobile Wallet Jim Garrity, CHADWICK MARTIN BAILEY |
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| 2:45 | Social Media Insights: Making Them Real & Measurable Suzanne Henricksen, THE CLOROX COMPANY Joanne McDonough, HEINEKEN USA Jennifer Nelson, JOHNSON & JOHNSON |
Data Into Action Matt McCombs, DHCU COMMUNITY CREDIT UNION |
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| 3:30 Networking & Refreshments Break | |||
| 4:00 | Context is King: Using Visualization to Tell a Story Consumers Can Trust Ross Crooks, COLUMN FIVE MEDIA |
This session will be delivered by SKIM | |
| 4:45 | Digital Ethnography: A Logitech Case Study Katy Mogal, LOGITECH |
This session will be delivered by Firefish | |
| 5:30 Networking Break | |||
| 5:45 | KICK-OFF KEYNOTE Six Provocative Propositions (On a Changing World) Duleesha Kulasooriya, Head of Strategy, DELOITTE CENTER FOR THE EDGE |
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Day Two Main Conference > Wednesday May 15
| 7:30 | Registration and Morning Coffee |
| 8:30 | Welcome and Opening Remarks > Ben Smithee, CEO, SPYCH MARKET ANALYTICS |
| 8:45 | KEYNOTE Resilience: Why Things Bounce Back Andrew Zolli, Executive Director and Chief Creative Officer, POPTECH and Author, RESILIENCE: WHY THINGS BOUNCE BACK |
| 9:45 | KEYNOTE Culture Tracking Tom LaForge, Global Director, Human & Cultural Insights, THE COCA-COLA COMPANY |
| 10:45 | Networking & Refreshments Break > Visit our Exhibit Pop-Up Store! |
| 11:30 | KEYNOTE The Human Face of Big Data Rick Smolan, Former Time Life & National Geographic Photographer, CEO, AGAINST ALL ODDS PRODUCTIONS and Creator, HUMAN FACE OF BIG DATA |
| 12:30 Lunch | |
| INSIGHTS | ANALYTICS | RELATIONAL DATABASE STRATEGY | |
| 2:00 | The Power of Integrating Data From 3 Dimensions Roxana Strohmenger, FORRESTER RESEARCH Andreas Piani, ARBITRON MOBILE |
Customer Intelligence Analytics: The Transition
from Macro to Micro Customer Segments Diego Klabjan, NORTHWESTERN UNIVERSITY |
Uncovering Insights in a Multi-Screen World Morgan Richards, AUTOTRADER.COM |
| 2:30 | Consumer Intelligence: Integrating Crowd Preferences, Conjoint and Choice Ely Dahan, UCLA MEDICAL SCHOOL |
Beyond Data Visualization: The Future of Insight Curation Amy Perifanos, GONGOS RESEARCH |
Surveys Are Obsolete: Research Panels Have Reached a New Frontier Anurag Tandon, WISDOM |
| 3:00 | The Future of Automotive Technology Ralph Blessing and Sam McCloy, GfK |
Virtual Store Research and Exposing the Disconnects Between the "What" and "Why" in Consumer Purchase Behavior Rich Scamehorn, InContext Solutions |
Big Data & Attribution Ned Kumar, FEDEX SERVICES |
| 3:30 Networking Break > Visit Exhibit Pop-Up Store | |||
| 4:15 | Crowdsourcing/DIY Projects – Best Practices Matthew Ferraro, MATTHEW FERRARO MUSIC |
Transforming Weather Data into Actionable,
Predictable Consumer Insights Paul Walsh, THE WEATHER CHANNEL |
Enabling a Deeper Understanding of Your Customers QUESTER |
| 4:45 | Listening to the Mind of the End User Dinesh Mathew, INTEL CORPORATION |
Journey from Data to Information to Decision Making Camille P. Schuster, UNIVERSITY SAN MARCOS |
Relationship Matters: Is Being Too Connected a Disadvantage Eric Lucan, KIMPTON HOTELS & RESTAURANTS |
| 5:15 | Are You Here to Improve My Life or Just Sell Me Stuff? John L. Nathenson, AFFINNOVA, INC. |
Market Structure: A Consumer's Perspective
of the Automotive Website Marketplace Shawn Hushman, KELLEY BLUE BOOK |
Compete on Insight: Using Real-time Business Insights to Stay Ahead of the Competition Ryan Smith, QUALTRICS |
| 5:45 Cocktails & Conversation | |||
Day Three Main Conference > Thursday May 16
| 8:00 | Morning Coffee |
| 8:45 | Welcome and Opening Remarks > Ben Smithee, CEO, SPYCH MARKET ANALYTICS |
| 9:00 | KEYNOTE Big Data: Powerful Predictions Through Data Analytics Nate Silver, Founder, FIVETHIRTYEIGHT.COM, Author, THE SIGNAL AND THE NOISE |
| 10:00 | KEYNOTE Perform or Perish! Using the 'Global Brain' to Tap Into Consumer Trends and Spur Innovation Henry Mason, Global Head of Research and Managing Partner, TRENDWATCHING.COM |
| 10:45 | Networking & Refreshments Break > Visit our Exhibit Pop-Up Store! |
| 11:15 | KEYNOTE Why Should I Love You? Creating Enduring Loyalty in a Connected World Alex Hunter, Former Head, VIRGIN ONLINE |
| 12:15 Lunch | |
| INSIGHTS | ANALYTICS | RELATIONAL DATABASE STRATEGY | |
| 2:00 | Our Brain on Music Videos: Neuroscience Insights Into the Best Video Environments for Your Ads Stephanie Fried, VEVO |
Social Analytics: Using Social Chatter for Competitive Intelligence Beth Schneider, INTUIT |
The Youth Vote and Future Consumers: What
Marketers Should Learn from Campaigns Gillea Allison, BLUE STATE DIGITAL |
| 2:30 | Big Data Sucks! (For Understanding Consumers) David Boyle, ZEEBOX |
New Media Analytics: Valuable or Spam? James F. Newswanger, IBM |
The Evolution of Loyalty Marketing Joshua Kanter, HARRAH'S ENTERTAINMENT |
| 3:00 | Driving New TV and Brand Strategies with Big Data Greg DePalma, TRA, INC. (TiVo Research & Analytics) |
Maximizing Key Technologies and Analytics for
Deeper Insight and Faster Reaction Time Doug Doyle and Jason Widup, MICROSOFT CORPORATION |
For more info contact Jon Saxe at jsaxe@iirusa.com or 646.895.7467. |