Monday, May 12, 2008

8:30 - 9:00 Registration and Morning Coffee
9:00 - 12:30 AM Workshop

AM Workshop
Boot Camp: Building a 2.0 Community

Kathleen Gilroy, CEO, The Otter Group

Sylvia Marino, Executive Director of Carspace, Edmunds.com

Tara Hunt, Co-Founder, Citizen Agency

This half-day session will take participants through a step-by-step process of building a 2.0 community. The boot camp is designed to be both interactive and hands on: Kathleen Gilroy, Sylvia Marino, and Tara Hunt will guide participants through a planning process and share our experience about each phase of community development. At the end of the Boot Camp, participants will take away a development plan they have completed during the course of the session.

Phase 1: Planning
Phase 2: Technology
Phase 3: Start up Marketing and Management
Phase 4: Growth and Measurement

PM Workshop
How to Measure Progress and Success in Business Communities

Francois Gossieaux, President, Corante

Rachel Makool, Senior Director, Community Development, eBay

Mark Yolton, Vice President, SAP Community Network, SAP

Ed Moran, Director, Product Innovation, Deloitte

This advanced workshop will start with a review of the results of a Deloitte-sponsored research study in which they asked companies how they currently measure success and progress within their business communities. In this workshop we will also make recommendations on how to go beyond the traditional measurements – i.e., page views, number of active participants vs. lurkers, number of ideas generated through the community, etc. – to get not only trailing indicators of how well communities are doing, but also leading indicators of what can be expected from certain communities.We will also go over the tools and processes that companies should put in place to measure the health and outcomes of their business communities.

Attendees to this workshop can expect to gain a deeper understanding of how other companies are measuring success in their communities as well as walk away with a set of recommendations on what they should do to measure progress within their own communities.

• Understand how companies are measuring community success
  
• Learn how to measure progress within your own community