From Networking to Net Work
Patti Anklam, Principal Consultant, Net Work

Meeting Business Needs by Meeting Social Needs: How United Airlines Used Their Online Community to Generate Insights and Genuinely Connect with Their Customers
Dan Comenduley, Manager, Customer Metrics and Insights, United Airlines
Manila Austin, Director of Research, Communispace Corporation

Successful Communities Start Here
Joe Cothrel, Vice President, Community Management Services, Lithium Technologies

B2B Strategy Starts in the 2.0 Community Lessons & Insights from Network Solutions’ Small Business Social Network
Andy Hessabi, Sr. Manager, Market Insights Network Solutions

Building a Brand that Matters
Tony Hsieh, CEO, Zappos.com

SAP’s Global Survey On Social Media, Culture & Business
Shel Israel, Host, GNTV

In Plain English: How Simple Explanations Can Build Pathways to Community Adoption
Lee LeFever, Founder, Common Craft
Kevin Flaherty, Vice President, Marketing, Wetpaint, Inc.

Tapping Into The Groundswell: How To Create Your Social Strategy
Charlene Li, Co-author, Groundswell VP, Forrester Research

What we should take for granted in online communities
Chris Messina, Co Founder, Citizen Agency

Community Manager: Strategies for Herding Cats
Kellie Parker, Online Community Manager, PC World/Macworld

A Study in Social Media AKQA + TARGET + Back to College 2007
Charlie Taylor, AKQA
James Schneider, Target

The Information Revolution that Wasn’t and the One that Will Be: How the New Dimensions of Information are Transforming Business... and Life
* PDF MUST BE DOWNLOADED IN TWO PARTS:  PART ONE | PART TWO
David Weinberger, Harvard Berkman Center

We are Smarter Than Me
Barry Libert, Chairman, Mzinga

Leveraging Consumer Passion for Music and the Power of Social Networking
By Joe Rapolla & Kevin Lonnie, KL Communications