REVOLUTIONIZE Your Perception of Community.
“If you build it they will come.” With today’s countless choices for media engagement, organizations must move beyond this philosophy by creating a social media strategy that gives customers a reason to come…and to come back.

DRIVE Community Involvement & Create CONSUMER ADVOCATES.
Successful companies effectively converse with their community through blogs, social networks, forums, and countless other forms of media. Microsoft and Lego teach you to inspire and encourage consumer dialogue while adapting business strategies to meet evolving customer needs.

Leverage Community for BUSINESS GAINS.
Consumers are both the message and the medium. It is critical to understand the conversations that are happening about your company, your products and your brand. Dell, eBay, and Yahoo! share with you how they leverage this feedback to improve upon current practices and make smarter, more profitable business decisions.

RETHINK Traditional Corporate STRUCTURE & CULTURE
You cannot have an effective community strategy if you’re working with an inflexible corporate structure. For a community to thrive, companies must throw traditional business models out the window. Charlene Li at Forrester Research and Chris Leonard of Global Spec, Inc. show you how to make communities work for your organization, without cultivating internal chaos.

Remember, It’s a TEAM EFFORT & It ALL STARTS HERE
An effective community should enhance ALL business functions- from sales and marketing, to product innovation, to technology, to customer service. Bring your entire team to be a part of building real connections.