Agenda Day Two
| 7:45 | Morning Coffee and Networking | ||
| 8:45 | The SAP Global Survey With Shel Israel Shel Israel, Co-author, “Naked Conversations–How Blogs are Changing the Way Businesses Talk with Customers”, Host, Global Neighbourhoods TV, A FastCompany Production | ||
| 9:30 | Putting the Fun in Functional: Applying Game Mechanics to Social Software Amy Jo Kim, Creative Director, Shuffle Brain and Author of “Community Building on the Web: Secret Strategies for Successful Online Communities” | ||
| 10:15 | Networking Break | ||
| 10:45 | The Evolution of Community and the Role of Visuals Nancy White, Founder, Full Circle Associates | ||
| 11:30 | We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Barry Libert, CEO, Mzinga | ||
| 12:15 | Solutions Showcase Luncheon | ||
Concurrent seesions begin. Attend sessions in any of the three tracks to customize your conference experience. | |||
Track I: The Strategy | Track II: The Tools | Track III: The Results | |
| 1:40 | You Won’t Be MySpace: How to Manage the Expectations of Your Executive Board While Creating the Most Practical Community for Your Company Chris Leonard, Director of Community and Engineering Editorial Content, GlobalSpec, Inc. and CR4-The Engineer’s Place for News and Discussion | Customer Engagement: The New Metric and What it Means to Your Business Daniel Neely, Founder, CEO, Networked Insights | Measuring Naked Conversations – Are We Engaged Yet? Katie Delahaye Paine, CEO KDPaine & Partners |
| 2:20 | Legal Do’s and Don'ts of Running a Community Kevin O’Keefe, Former Litigator and Founder of Lexblog, Inc. | Community 3-D: Using a VirtualWorld to Build Your Community Jeska Dwigalski, Community and Product Development, Linden Lab (Second Life) | How Major Record Companies are Using Communities to Identify the New Rules of Engagement Between the Music Company & the Consumer Joe Rapolla, COO, SVP, Strategy & CRM, KL Communications Kevin Lonnie, President, KL Communications |
| 3:00 | Networking Break | ||
| 3:30 | Corporate Blogs and Blog Relationships That Work and Matter Dawn H. Lacallade, Community Manager, IdeaStorm, Dell | Increasing Referrals, Up- Sell, Cross-Sell, and Customer References Through Enterprise Social Networking Mike Walsh, CEO, Leverage Software Letitia Rodley, Director, Corporate Marketing, FrontRange Solutions | Q&A Discussion With Community Leaders from eBay and Yahoo! Rachel Makool, Senior Director, Community Development, eBay Matt Warburton, Director of Community Management, Yahoo! Inc. |
| 4:10 | B2B Strategy Starts in the 2.0 Community: Insights from Small Business Social Network Andy Hessabi, Senior Marketing Manager, Market Insights, Network Solutions | What We Should Take for Granted in Online Communities: the Building Blocks of Distributed Social Networking (DiSo) Chris Messina, Co-Founder, Citizen Agency | Wells Fargo's Social Media Journey Ed Terpaning, Vice President, Social Media Marketing, Wells Fargo Bank |
| 4:50 | Who Owns Community? Moderator: Matthew Lees, Vice President and Analyst/Strategist, Patricia Seybold Group Sylvia Marino, Executive Director of Carspace, Edmunds.com Scott Wilder, General Manager, Online Communities, Intuit Dan Neely, Founder, CEO, Networked Insights | Marketing Of, To, and Through Online Communities Moderator: John Bell, Managing Director, Executive Creative Director, Ogilvy Public Relations Worldwide Amy Dalton, Senior Director of Marketing, Topix, LLC. Peter Friedman, Chairman and CEO, LiveWorld, Inc. Aaron Strout, Vice President, New Media, Mzinga Dave Carter, Founder, and CTO, Awareness, Inc. | Lego Mindstorms: Partnering Enthusiasts to Create Amazing Products Jake McKee, Principal and Lead Strategist, Ant’s Eye View |
| 5:30 | End of Conference | ||