HARNESS the power of community to BUILD consumer advocates, |  |
DRIVE
smarter brand
decisions &
PROPEL
business growth.
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Agenda Day One
| 7:30 | Registration, Morning Coffee, and Networking | ||
| 8:30 | Opening Remarks from the Conference Chair Barry Libert, CEO, Mzinga | ||
| 8:45 | Tapping Into the Groundswell: How To Create Your Community Strategy Charlene Li, Vice President and Principal Analyst, Forrester Research | ||
| 9:30 | The Information Revolution that Wasn't and the One that Will Be: How the New Dimensions of Information are Transforming Business...and Life David Weinberger, Ph.D, Author, “Everything is Miscellaneous: The Power of the New Digital Disorder” & Co-author, “The Cluetrain Manifesto” | ||
| 10:15 | Networking Break and Book Signing with Charlene Li and David Weinberger | ||
| 10:45 | Top 10 Lessons Learned in E-Commerce Tony Hsieh, CEO, Zappos.com | ||
| 11:30 | From Networking to Net Work Patti Anklam, Principal Consultant, Net Work | ||
| 12:15 | Lunch and Book Signing with Patti Anklam Concurrent sessions begin. Attend sessions in any of the three tracks to customize your conference experience. | ||
Track I: The Strategy | Track II: The Tools | Track III: The Results | |
| 1:40 | Successful Communities Start Here Joe Cothrel, Vice President of Community Management, Lithium Technologies | How Target Created a Relevant Campaign on FaceBook Charlie Taylor, Group Account Director, AKQA James Schneider, Target | Finding, Thanking, and Engaging Community Influencers: A Microsoft Case Study Sean O’Driscoll, General Manager, Customer Service and Support Community, and Marty Taylor Collins, Senior Product Marketing Manager, Microsoft |
| 2:20 | Big and Public or Small and Private? United Airlines Explores Frequent Flier Online Communities Dan Comenduley, Manila Austin, Ph.D., Director of Research, Communispace | Next Generation Community Platformer’s Hook Up Moderator: Steve Levine,WebEx Connect Community Manager/Evangelist Simon Chen, Senior Consultant, Ramius Corporation Josh Hilliker, Intel vPro Expert Community Center Manager Paul Pluschkell, CEO and Co-founder, Spigit Sean Holbert, Executive VP, Client Relations, KL Communications | Ideas and Business Innovation: Partnerships for Success Dawn H. Lacallade, Community Manager, IdeaStorm, Dell |
| 3:00 | Networking Break | ||
| 3:30 | What Do These Points Really Mean? The Pros and Cons of Reputation Systems Moderator: Chris Messina, Co-Founder, Citizen Agency Dawn Foster, Director of Developer Relations, Jive Software Bill Johnston, Founder, Forum One Communications William Hurley, Chief Architect, Open Source Strategy, BMC Software | In Plain English: How Simple Explanations Can Build Pathways to Community Adoption Lee LeFever, Principal, Common Craft Kevin Flaherty, Vice President, Marketing,Wetpaint, Inc. | From Pirates to Fairies: How Disney Builds Communities Around Popular Franchises Mike Goslin, Vice President, VR Studios, Disney Online |
| 4:10 | Community Manager: Strategies for Herding Cats Kellie Parker, Online Community Manager, PC World, Mac World | Is Your Community Ready to Go Mobile? Francois Gossieaux, President, Corante Debi Jones, Mobile Product Manager and Strategist, Social Media Producer, Mobilejones.com | Solving Idea Overload--How Online Communities Reveal Real Opportunities in a Sea of Ideas Mike Waite, VP, Panels and Communities, MarketTools |
| 4:50 | You Talk Session In this session, you do the talking. Come with ideas, questions, and comments. No PowerPoint or speakers, just ideas from participants. Registered attendees will email in their biggest challenges before the event. The conference organizers will compile a list of the top ten most popular issues and develop roundtables dedicated to these challenges. | ||
5:30-7:30 | Cocktail Reception in the Solution’s Showcase | ||
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