Backbone magazine was launched in January 2001, at the height of the technology bubble. Backbone continued to publish throughout the tech meltdown and beyond, working as an active participant in the changing business world. Its primary focus has been on how technology enhances business processes, markets, profitability and productivity.
Backbone magazine’s aim is to provide business people with a tangible tool to enhance the way they do business in Canada’s New Economy. Furthermore, Backbone aims to provide advertisers with a high-impact media vehicle to market their goods and services.
Backbone's experienced editorial team has also been contributing to other prominent general business publications, including The Globe and Mail, The National Post, ComputerWorld Canada, Fast Company, B.C. Business, Halifax Business and Alberta Business magazines.