CDHC EXPO CONFERENCE DAY ONE: Monday, March 3, 2008

EMPLOYER SOLUTIONS SYMPOSIUM

Essential Steps for Developing, Deploying, and Managing a Successful CDHC Health Plan

OPENING REMARKS FROM THE CONFERENCE CHAIRPERSON

Vik Kashyap, Chairman and Founder, CANOPY FINANCIAL

Providing health care remains one of the biggest challenges for employers and employer groups, due to the cost of providing coverage, myriad regulations, and infrastructure and delivery issues. Consumer-driven plans have been posed as a possible solution, but changing laws, market demands, public opinion and political implications have made increased the confusion about what CDHC plans are, how they benefit employers and consumers, and how they can be efficiently deployed. Designed specifically for employers and employer groups, this session will provide an overview of the various consumer-driven healthcare models and components currently in use, and will detail the essential elements required to deploy a successful CDHC plan, including:

• Managing enrollment choices for maximum cost savings and adoption rates (all-in versus voluntary enrollment)
• Demonstrating ease-of-use via prepaid cards
• Methods for calculating plan costs and fees
• Deciphering the tax code implications
• Developing user-friendly account-management tools to empower and encourage employees
• Wellness and disease management
• Developing relevant plan metrics and benchmarks

Scott Mardis, Regional Sales Manager, AMERIFLEX

Employer Client to be Announced

Just as there is no single type of employee, there is no single health care solution that's right for every type of company. In this session, you'll learn the features, benefits, and limitations of the major consumer-driven healthcare plans, as well as the corresponding elements often used to help drive adoption.

• Flexible Spending Accounts (FSA)
• Medical Savings Accounts (Archer MSA)
• Health Savings Accounts (HSA)
• Health Reimbursement Arrangements (HRA)
• High-Deductible Health Plans

Moderators:

Kirsten Trusko, Sr. Manager, Insurance, BEARING POINT

James Dean, Sr. Manager, Banking, BEARING POINT

Panelists:

Victoria J. Robinson, Manager, Insurance Services, CITY OF LAS VEGAS

John Fanning, President, TOTAL MSA

Susan E. Grathwohl, Vice President, Bankcard & H.S.A. Product Development, FIFTH THIRD BANK

Ryan Lykins, Director, Finance and Business Development, Product Innovation, HUMANA

For CDHC plans to work, each stakeholder must work in conjunction with each other to ensure a seamless information path that promotes efficient delivery of care, real-time plan information, a consumer-friendly experience, and optimal pricing. In this session, you'll hear discussion from each key stakeholder in the CDHC value chain on how to best design a CDHC plan, remove communication bottlenecks, and ensure that the system works seamlessly and efficiently.

Employers and Consumer-Directed Healthcare account administrators alike have a vested interest in boosting adoption rates for CDH plans. Our experience shows that the key to increasing CDH plan adoption depends on the following:

• Initial Planning: Create plan designs and communication plans that drive adoption, select an account administrator that will partner with you and live with you through the life of the relationship
• Communication: Simplify complex account concepts and emphasize account benefits
• Implementation: Select an administrator who will work side by side to steward employees through the experience
• Measure and Improve: Measure progress against the plan and adjust based on experience

Marc Palmer, CEO, CONNECTYOURCARE

Neil Mann, Executive Vice President of Human Resources, ALLEGIS GROUP

As the popularity of health and wellness programs increases, many of the corresponding challenges have shifted from program implementation to effectively engaging the target populations.  Incentives are ideal drivers to reward positive behavior programs and encourage lifestyle changes to improve health outcomes.  How can you ensure that your wellness program engages your audience as well as effective to your business?  

This session will include a case study presented by Kaiser Permanente (KP), the nation’s largest non-profit HMO and integrated delivery system.  As an advocate for total health and wellbeing, KP’s goal is to emphasize the overall wellness philosophy to their corporate clients. 

You’ll learn: 

·          Tools to select the optimal incentive platform

·          Methods for increasing reward relevance

·          Strategies for integrating incentives into overall program offerings

·          Benefits of providing thought leadership via an integrated marketing approach  

Michelle San Martin, National Product Development, KAISER FOUNDATION HEALTH PLAN

Paul Louis, Account Executive, AMERICAN EXPRESS INCENTIVE SERVICES

Increased consumer out of pocket is a rapidly growing trend in healthcare, whether through traditional plans' increased deductible and co-pay or CDH. With this trend comes challenges and opportunities for providers of all types of services to consumers. Hear from a variety of provider types, what they see now and in the future for self pay opportunities and challenges.

Moderator:

Tim Gallagher, Sr. Manager, Health Services, BEARING POINT

Panelists:

Scott Hawig, CFO, DUKE UNIVERSITY

Immediately following the Workshop Series on Monday, March 4, we will host four structured networking sessions. Attendees at these networking sessions will receive industry-specific research only provided to those actually attending the Networking Sessions in person (copies will not be provided after the conference).

Benchmarking and Best Practices for Improving the Overall Consumer Experience with CDHC-Based Web Sites

 New research benchmarking existing, publicly available websites and online consumer experiences, including education concerning HSAs, was recently conducted by Metavante and Change Sciences.  The results of this research will be discussed at this session, and attendees will leave with established best practices for improving the overall customer experience.   

John Reynolds, President,  METAVANTE PAYMENT SOLUTIONS GROUP