WHAT'S NEW?

• New conference name reflecting high-level strategic category strategies
  
• Shopper Marketing Fusion, a summit focused on the integration of marketing and sales to create a more powerful impact at retail
  
• Real stories on how best in class brands are structured organizationally
  
• All new keynotes providing provocative perspectives of how to change, evolve and grow

• Link category planning and category performance to allow retailers to understand key measures that drive performance for their store
  
• Practical toolbox to improve your sales
  
• Align with your retailers and adapt to their needs
  
• New models of collaboration that provide value to shoppers
  
• Boost marketing and sales performance with new technologies including social media, virtual shopping platforms and more
  
• Leverage a fusion of category leadership and shopper marketing to remain relevant and competitive