Welcome to Shopper Marketing Fusion

Join the most progressive BRANDS, RETAILERS and
VISIONARIES for the first and only event to tackle the
true integration of ALL marketing functions - category management, in-store marketing and shopper
marketing - to create a seamless experience from start
to finish beginning with the first emotional trigger to the final point of purchase and beyond.

Why FUSION?

The Category Management Conference was transformed into this Shopper Marketing Fusion Event because the brand and retail community wanted an event to feature the big picture of what next generation category management is able to achieve – and that’s only possible through the collaboration and convergence of other integrated marketers.... KEEP READING ABOUT FUSION

PROGRAM UPDATES! New sessions and Speakers!