Smart Revenue's Shopper-Centric Research adds to category and consumer knowledge by focusing on in-store shopper behavior. It unifies qualitative and quantitative research by combining proprietary wireless technology and ethnography to a number of shopper areas. Our research produces differentiated insights in shopper segmentation, need states, purchase drivers and highvalue store and shelf hot-spots. Through these critical insights we help drive sales and marketing success. Visit us at http://www.smartrevenue.com/