Resource Page

• Emotional Marketing - The New Rules of Engagement
  
  Webinar link: https://www1.gotomeeting.com/register/224085977

Whitepapers

• The Era of Postponement - Impact and Opportunities: Inez Blackburn, Author of Pride Passion Profit - 7 Steps to Category Development
• Generation "Text": Inez Blackburn, Author of Pride Passion Profit - 7 Steps to Category Development
• New Ways of Working Together - Preparing Our People for the New World
  (source: Market Techniques & Innovations)

Past Presentations from the July 2009 Event

• Greentailing in Tough Times: How are Consumers Reacting and Retailers Responding?
  Neil Stern, McMillanDoolittle, Author of Greentailing
• Small to Mid-Size Company Perspective: Wining without Billion Dollar Budgets
  Tom Prestridge, Alberto Culver USA
• Cross-Departmental Integration: How Category Management Fits in with Shopper Insights and Shopper Marketing
  Craig Geiger, Barilla America
• Optimizing Your Merchandising Opportunities through Shopper Insights
  Krista DiBerardino, Newell Rubbermaid Office Products
• Getting on the List: How Deep Ethnographic Insights Helps Drive Emotional Connections with Shoppers
  Donna M. Romeo & Michelle Adams, Frito Lay
• Leveraging Shopper Insights to Reinvent Categories
  Don Baker & Jill Boyce, Sara Lee
• Optimizing Center Store Meal Shopping: A Case Study on Shoppers and Convenience Meals
  Bob Samples, Hormel Foods