New Practices

Research & Strategy
The first focus with shopper-centric category management is gathering data and using insights to develop and redefine your category strategy.

Learn to:

1. Bring segmentation to life through life cycle marketing
2. Break category growth barriers by using new shopper metrics
3. Use shopper insights to develop customer leadership
4. Develop and implement category management at smaller organizations
5. Re-define consumer-centric strategy with clear visibility
6. New Data Mining techniques
7. Scorecarding to uncover new opportunities
8. Test, measure and improve your lifecycle marketing plans

Presenting companies within this track include:
Wal-Mart ▪ Videomining Corporation ▪ Kraco Enterprises ▪ Philips ▪ SmartRevenue ▪ Barilla America

Shopper & In-Store Execution
The second track focuses on the challenging yet crucial category management piece.

Learn to:

1. Use shopper research to impact a retailer’s business
2. An efficient approach to handling new and discontinued items
3. Improve the shopper experience and increase category sales and profits
4. Improve collaboration between retailers and brands
5. Assortment & merchandising principles to activate shoppers
6. Approach customer-centric merchandising in a way that delivers short, medium and long-term results
7. How sales management can leverage category management every day
8. re-define your merchandising strategy around customer traffic

Presenting companies within this track include:
The Clorox Company ▪ Associated Food Stores ▪ RTC ▪ Sara Lee Corporation ▪ Harold Lloyd, former Retail CEO & Author ▪ Precima ▪ DemandTec, Inc. ▪ Pepperidge Farm/Campbell Soup Company