Keynote Speakers
KEYNOTE SPEAKERS
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Implementing Change When Change is Hard,
Dan Heath, Author of Switch: How to Change Things When Change is Hard
The primary obstacle to changing is a conflict build into our brains. Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort – but if it is overcome, change can come quickly.• Turning a natural need to rethink, retool and change into the full-fledged process of innovation • How to trigger a genuine change process inside the company building upon past change experiences |
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Pride Passion Profit – 7 Steps to Category Development
Inez Blackburn, President, of MARKET TECHNIQUES AND INNOVATIONS & Author of Pride Passion Profit 7 Steps to Category Development
If we change the way we look at things, what we are looking at changes. This is true for classical paintings, teenagers and, yes, even business processes. Category development is not about exercising control through authority, persuasion or permission. Category Development is focused on advancing and positively impacting category performance by promoting category growth in a consumer driven solutions based environment. Consumers essentially don't shop categories they shop for solutions; they shop for a solution to a problem or to address a current need. We need to commit to being unique and dedicating ourselves to making our customers successful on their terms. |
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 | From Brick to Click, Designing to Peak
Emotions: Using Social Media to Re-connect with
Consumers On and Off-line
Marc Gobé, President, EMOTIONAL BRANDING
Retail is but a platform for people to engage in a sensorial way
with brands. The dialogue is happening off – shelves. With the
help of technology the consumers are in the driving seat, able
with a cell phone to compare prices, review promotions, ask
their friends for advice or order online for a better offer. Retail
needs to be part of this conversation to compete and leverage
their teams to respond. |
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 | Today's Marketer, Tomorrow's Growth Leader?
Scott Davis, Senior Partner, PROPHET & Author, The Shift
The days of marketing strategies and business strategies being created
separate and apart from one another are coming to an end. The best
marketers are now creating integrated perspectives that start with the
growth aspirations of the entire organization.
Scott will discuss the increasingly important role of marketing in the
boardroom and how it should have more impact on company growth. He
will provide advice and practical tools which will allow you to devise new
and better ways to win over new customers while building deeper and
more meaningful relationships with current customers – all while keeping
competitors at bay. |