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Keynote Speakers
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DAN HEATH Author of Made to Stick & Switch |
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INEZ BLACKBURN Author of Pride, Passion, Profit: 7 Steps to Category Development |
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SCOTT DAVIS Chief Growth Officer, Author of The Shift |
Co-Located Event
Advancing Category Management to a Leadership Opportunity
Staying relevant in today’s retail environment requires you to be smart, adaptable and shopper-centric. Re-named for 2010, “The Category Leadership Conference” offers next generation category strategies to help BRANDS and RETAILERS revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today’s shoppers have different needs by category, by channel, by store. This isn’t your category management event from the 80s, 90s, or even last year, this is the event to keep your shoppers
coming back for more.
coming back for more.
NEW APPROACHES, IDEAS & TIPS TO…
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Transform Data into Insights |  |
Activate Trip-Based Analytics |
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Collaborate Differently |  |
Bridge the Gap between Sales & Marketing |
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Future Category Enablers |  |
Customer-Centric Merchandising |
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Lead Vendor Dos and Don’ts |  |
Prepare for a Healthy Economy |
