DAN HEATH Author of Made to Stick & Switch
	INEZ BLACKBURN Author of Pride, Passion, Profit: 7 Steps to Category Development
	SCOTT DAVIS Chief Growth Officer, Author of The Shift

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Thanks to those who attended the Category Leadership Conference.
Stay tuned for more information on next year's event.

Staying relevant in today's retail environment requires you to be smart, adaptable and shopper-centric. Re-named for 2010, "The Category Leadership Conference" offers next generation category strategies to help BRANDS and RETAILERS revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today's shoppers have different needs by category, by channel, by store. This isn't your category management event from the 80s, 90s, or even last year, this is the event to keep your shoppers coming back for more.

NEW APPROACHES, IDEAS & TIPS TO…

	Transform Data into Insights		Activate Trip-Based Analytics
	Collaborate Differently		Bridge the Gap between Sales & Marketing
	Future Category Enablers		Customer-Centric Merchandising
	Lead Vendor Dos and Don'ts		Prepare for a Healthy Economy

REAL WORLD STORIES OF RETAIL ACTIVATION

Alison Chaltas Principal Interscope "I believe then and I still believe now that category management is more important than ever"...access the full interview.