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Agenda at-a-Glance
Category Management Agenda-at-a-Glance
Monday, November 10, 2008 • THE SUMMIT
Leveraging Voice of the Shopper Research to Create Winning Retail Strategies
8:00 | Registration |
8:45 | Greetings from the summit leader |
9:00 | KEYNOTE Look at More Stuff. Inspiration for Business. Andy Stefanovich, In Charge of What's Next, Play. |
9:45 | Next Generation Category Management Partnerships: Insights + Collaboration = Powerful Results Karen Pati, Category Manager, Chiquita Brands North America |
10:30 | Networking Break |
11:00 | Winning with Your Shoppers & Retail Partners by Segmenting Shopper Opportunities David Campbell, Vice President, Category Management, The Coca-Cola Company |
11:45 | What Shoppers Say – And What They Actually Do: Exploring the Gaps and Their Implications for Category Management Tom Dilley, Account Manager, Perception Research Services |
12:30 | Lunch |
1:30 | Spark Attention & Action: Rethinking How to Deliver Insights to Retailers Matthew Andersen, Director, Category Development, The Hershey Company |
2:15 | From Insights Integration to Category Activation Russ Onish, Director of Category Development & Shopper Insights, Dreyer's Grand Ice Cream |
3:00 | Networking Break |
3:30 | Kellogg's Grows New Decision Trees Tiernan Summins, Senior Manager, Market Insights, Kellogg's |
4:15 | Effectively Linking Category Management, Shopper Marketing, and Insights Eric Le Blanc , Director of Marketing, Foodservice Retail Solutions , Tyson Foods, Inc. |
5:00 | End of Summit |
| 5:00 | Opening Night Social Hour at the poolside Tiki Bar |
Tuesday, November 11, 2008
THE MAIN CONFERENCE BEGINS
7:00 | Registration | |
8:00 | Greetings & Perspectives from the Conference Chair | |
8:15 | Am I the Leader I Need to Be? Harold Lloyd, Author, "Am I the Leader I Need to Be?” & Former CEO of 14 chain retail stores | |
9:15 | Delivering What Your Shoppers Want When they Want It Bill Hendricks, Director, Category Management & Training, Winn-Dixie Stores, Inc. Al McClain, CEO & Founder, RetailWire.com | |
10:00 | INTERACTIVE AUDIENCE DISCUSSION Moderated by Alison Chaltas, Principal, Interscope | |
10:45 | Networking Break in the Exhibit Hall | |
RESEARCH & STRATEGY | SHOPPER & IN-STORE EXECUTION | |
11:15 | The Next Level of Category Leadership Dan Stanek, Executive Vice President, TNS Retail Forward Aaron Spiess, President, Big Red Rooster | Using Shopper Research to Impact a Retailer's Business Dan Schmitz, Category Advisory Services Team Manager, The Clorox Company Patrese Fischer, Category Advisory Services Manager, The Clorox Company |
12:00 | Lunch | |
RESEARCH & STRATEGY | SHOPPER & IN-STORE EXECUTION | |
1:15 - 2:00 | Breaking Category Growth Barriers: New Shopper Metrics for Uncovering Hidden Opportunities Rajeev Sharma, Founder & CEO, Videomining Priya Baboo, VP, Shopper Insights, VideoMining Corporation | Saving Time & Money: An Efficient Approach to Handling New and Discontinued Items Rex Housley, Director of Category Management, Associated Food Stores, Inc. |
2:05 - 2:50 | Thriving in a “Data Poor” Industry: Leveraging Advanced Data Mining Techniques to Build a Successful Category Plan Roger P McCallen, Vice President Category Management, Kraco Enterprises, Inc. | Category Reinvention: Brand/Retailer Collaborations to Improve the Shopping Experience and Increase Category Sales and Profit Andy Cremer, Vice President, Retail Planning & Design, RTC Bruce Vierck, Vice President, RTC |
2:50 - 3:20 | Networking Break | |
3:20 - 4:05 | How Philips Uses Shopper Insights to Develop Customer Leadership John Carter, Director, Strategic Consumer Intelligence, Philips John Dranow, President & CEO, SmartRevenue | How Sales Management Can Leverage Category Management Every Day JD Spangler, VP Sales & Customer Marketing, Sara Lee Corporation |
4:10 - 5:25 | YOU DECIDE! If you believe you have something compelling, unique and timely to present, please contact Jon Saxe at jsaxe@iirusa.comfor more details on speaking in this session. | Merchandising Magic II Harold Lloyd, Author, “Am I the Leader I Need to Be?” & Former CEO of 14 chain retail stores |
Wednesday, November 12, 2008
MAIN CONFERENCE DAY TWO
8:30 | VISONARY PERSPECTIVE The New Category Management from the Man Who Invented It– Dr. Brian Harris, Founder & Chairman, The Partnering Group | |
9:30 | GLOBAL PERSPECTIVE Ujjwal Deepak, Business Analyst, Consumer Electronics, Woolworths India | |
10:15 | Networking break | |
10:45 | PANEL DISCUSSION Moderator: Panelists: Mike Lanaghan, Manager In-Store Strategy, Wm. Wrigley Jr. Co. Ron Hughes, Director Shopper Strategy and Solutions, The Coca-Cola Co. | |
11:45 | The Future - Shopper Centric Retailing Win Weber, Chairman & CE0, Winston Weber & Associates | |
12:30 | Lunch | |
1:00 | Sweets, Tea & Java in Exhibit Hall | |
| RESEARCH & STRATEGY | SHOPPER & IN-STORE EXECUTION |
1:30 - 2:15 | Successfully Developing and Implementing Category Management in Smaller Organizations Craig Geiger, Director, Category Development, Barilla America | Customer Centric Retailing: Using Shopper Insight To Drive Decision Brian Ross, General Manager, Precima Marc Dietz, VP, Marketing, DemandTec, Inc. |
2:20 - 3:05 | New Data to Support Category Management Initiatives Jeff Friedlaender, Vice President, Meyers Research Center Lois Seidl, Vice President of Client Services & Statistical Resources, Meyers Research | Leveraging Premium Brands to Drive Shopper Loyalty Ed Gamarano, Director Category & Shopper Solutions, Pepperidge Farm/Campbell Soup Company |
3:05 | End of The Category Management Conference … Safe Travels Home | |