Agenda at a Glance
Print Full Agenda at a Glance| Monday, September 27, 2010 • Day One •The Summit Shopper Marketing Fusion: Bridging the Gap between Sales & Marketing | |
| 8:00 | Registration & Continental Breakfast |
| 8:30 | Opening Remarks from Conference Chairperson |
| 8:45 | Today’s Marketer, Tomorrow’s Growth Leader? Scott Davis, PROPHET & Author, The Shift |
| 9:30 | Morning Networking Break |
| 10:00 | Actioning Insights: Going from Good to Great through Cross-Functional Teamwork Carolyn Hendriksma, THE HERSHEY CO. |
| 10:45 | DOUBLE SESSION Develop Category Leadership Competency: Keys to Behavior Change Carla DiGiovanni, SARA LEE Along with Sara Lee training managers: Scott Syer, Jeanne Kennedy, Kelly Condon, Ed Watson |
| 12:30 | Lunch |
| 1:45 | Responding to The Changing Shopper Jennifer Avery, SMARTREVENUE Moderator: John Dranow, SMARTREVENUE Panelists: Christopher Witte, GATORADE/TROPICANA, PEPSICO. Reggie Jonaitis, OFFICEMAX Wanette Wise, THE KELLOGG COMPANY |
| 2:45 | Networking Break |
| 3:15 | The Journey in Putting Shoppers First Jonathan Nell, DIAGEO NORTH AMERICA |
| 4:00 | End of Summit |
| 4:15 | KICK-OFF KEYNOTE: Emotional Connnectivity: How to Make Sure Your Branded Offer & Advertising Don't Get Filtered Out by Today's Overloaded Consumers Dan Hill, SENSORY LOGIC, Author of Emotionomics |
| 5:15 | Book signing with Dan Hill & Monday Meet Up: Crimson Lounge (cash bar event) |
| Tuesday, September 28, 2010 • Day Two • Main Conference | |
| 7:30 | Registration |
| 8:15 | Opening Remarks from Conference Chairperson |
| 8:30 | KEYNOTE Implementing Change When Change is Hard Dan Heath, Author of Switch: How to Change Things When Change is Hard |
| 9:30 | Morning Networking Break |
| 10:00 | Pride Passion Profit – 7 Steps to Category Development Inez Blackburn, MARKET TECHNIQUES AND INNOVATIONS & Author, Pride Passion Profit 7 Steps to Category Development |
| 11:00 | Category Management and Shopper Insights Defined! Align, Design, Mine and Consign for Success Craig Geiger, BARILLA USA |
| 12:30 | Lunch |
| 1:30 | 10 Mistakes to Avoid as a Category Leader Bob Wong, DEL MONTE Gordan Wade, RETAIL PERFORMANCE GROUP, LLC |
| 2:15 | Reinventing Categories and Retail Leadership John Drake, RETAIL PERFORMANCE GROUP, LLC |
| 3:00 | Networking Break |
| 3:30 | Strategic Clutter: Putting Product that Sells a Lot Where People are A Lot Hilary Bloch, ACE HARDWARE |
| 4:15 | Category Development Isn’t Right for My Categories……Or Is It? Alison Chaltas, INTERSCOPE Joe Beier, INTERSCOPE Peter Naumann, PHILIPS CONSUMER LIFESTYLE JD Spangler, HANESBRANDS, INC. |
| 5:15 | Cocktails & Conversations - 4th floor |
| Wednesday, September 29, 2010 • Day Three • Main Conference | |
| 8:15 | Welcome & Introduction of Morning Keynote |
| 8:30 | KEYNOTE From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line Marc Gobé, EMOTIONAL BRANDING & Author, Emotional Branding |
| 9:30 | Networking Break |
| 10:00 | Rewriting the Rules of Category Management and Shopper Insights using Virtual Shopping Tiernan Summins, THE KELLOGG COMPANY Michael R. Murphy, PhD., FIFTH DIMENSION |
| 10:45 | Mom-Based Category Management: Better In-Store Programs Based on Insights from Moms Joe Bourland, KIMBERLY CLARK |
| 11:30 | PANEL DISCUSSION Next Generation Category Enablers Panelists: David Campbell, THE COCA-COLA COMPANY Carmen Brace, CONAGRA FOODS Don Baker, SARA LEE Eli Getson, GOLFSMITH INTERNATIONAL Moderated by John Karolefski, CPGMATTERS.COM |
| 12:30 | Lunch |
| 12:30 | Dessert & Coffee in the Exhibit Hall |
| 1:30 | The Art of Collaboration: How Retailers Can Partner to Form Deeper Consumer Connections Tom Kersten, MICROSOFT |
| 2:15 | So You Have Distribution, Now What? Shopper Insights to Accelerate a Growth Category Heath Rigsby, BURT’S BEES |
| 3:00 | Conclusion of the Category Leadership Conference |