About the Event

Category management has surfaced at center of the retail evolution

Category management has evolved from a product centric function to a strategic marketing solution to entering 2008 as a strategic business solution.

This conference aims redefine practices, change the dialogues amongst retailers, manufacturers and shoppers and spark new ideas for taking category management to the next level.  The current and future state of category management will be explored, exposing where we are now and what’s on the horizon.

This conference has been part of the “next generation” category management resurgence for the last three years.  In 2006, the central theme was “team work”.  In 2007, the central theme was “integration”.

This year’s theme is shopper-centricity and how to bring the shopper into every step of the category development process.  Participants will be amred with new ideas on how to achieve growth by learning the newest category management practices.  The event will cover the full spectrum of category management from the insights to the solutions to the execution. 

The main conference featuring big picture topics with general sessions in the morning and then breaks out into two concurrent track sessions divided by “Research & Strategy” and “Shopper & In-Store Execution.”

Topics that will be discussed include:

1. Re-invent your Category Strategy
2. The Convergence of Retailing
3. Emerging global retail markets
4. Design a Shopper-focused Store
5. Harmonize Consumer & Shopper Segmentation
6. Industry-Changing Practices
7. Uncover Shopper Gaps
8. Break Category Grow Barriers
9. Research to Impact the Retail Business
10. Thrive in a Data Poor Environment
11. Developing Shopper Led Customer Leadership
12. Drive Loyalty & Profits
13. Improve Check-Out Performance
14. Use Category Management for Sales Everyday
15. Build Shopper Decision Trees
16. Category Management for Large & Small Organizations

 Download the brochure for more information on these topics and the presenters.