BEGIN:VCALENDAR
VERSION:1.0
PRODID:IIR
BEGIN:VEVENT
DTSTART:20101021T120000Z
DTEND:20101022T210000Z
SUMMARY;ENCODING=QUOTED-PRINTABLE:Value Driven Pharma
LOCATION;ENCODING=QUOTED-PRINTABLE:Princeton Doubletree, Princeton, NJ
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Navigate the Changing Reimbursement Paradigm to Ensure your Products Value is Undisputable
BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:Value Driven Pharma
TRIGGER:-P1D
REPEAT:2
DURATION:PT6H
END:VALARM
END:VEVENT
END:VCALENDAR