The Back End is the make or break point for ideas in the innovation process. It’s where great ideas will either flourish or die.
You have a great idea… so now what? What comes next is the hard part.
BEI is the only event to focus exclusively on execution through real-world problem solving and best in class case studies to accelerate the success of innovation.
BEI brings together Innovation and Marketing executives, across industries, who are dedicated to improving their innovation success rate by optimizing the back end processes and driving sustainable growth.
Translating Your Great Ideas to Bottom Line Growth
Identify partners to fund new initiatives
Increase the success rate of innovation launches
Prioritize your product pipeline and where to invest
Create a culture for commercialization
Launch an internal startup
Innovation Execution Game Changers Answer Your Challenges:
How to Innovate When Markets Transform
Senior VP, Chief Innovation Officer, Cambia Health Solutions, Inc.
Overlooking the Obvious: Why Innovation Fails
Senior Vice President of Innovation & Product Development, Deckers
Innovation Governance: Who is in Charge of “Total Innovation?”
Professor Emeritus Technology & Innovation Management, IMD Business School
What it Takes to Lead Innovation in Your Organization
Rich Duncombe, former Senior Strategist, Hewlett-Packard, Director, Oregon Business Consulting Group, UNIVERSITY OF OREGON
Risk Taking and Decision Making in Poker, Business and Life
Risk Taking & Decision Making Expert and Professional Poker Player
The Inside Story: The Hearts and Minds of Unicorns
“Interacting with the diverse, and talented group of participants in the luxurious Cosmopolitan environment make it a remarkable event. Particularly memorable were the inspiring stories of Thomas Edison and Hamdi Ulukaya. Throughout the three days, I gained insights and contacts that will be instrumental in helping Boeing cultivate and leverage productive internal and external innovation networks to drive growth and productivity. The event was fantastic – keep up the great work!”
Shawn Moffit, Boeing
“BEI is a great way to see the diverse approaches to innovation management, across different industries and size companies. It is also a small enough group to allow for valuable connections.”
A Quiet Revolution: Changing How We Work, Lead and Innovate
Susan Cain Best-Selling Author, Quiet: The Power of Introverts
Did you know that many of the most effective business and political leaders possess traits typically associated with introverts (e.g., "soft-spoken," "quiet," "thoughtful") Did you know that some of our most creative and innovative moments come during times of solitary introspection, as opposed to in group or team settings? As todays leaders are all too aware, one of the central challenges of any business is to bring out the best in its employees—employees of vast and varied personality types and abilities.
This is true regardless of institution—military, government, private or public. Drawing on years of research and the latest in neuroscience and psychology, Susan Cain—best-selling author, Co-Founder of Quiet Revolution, LLC, and renowned expert in leadership and innovation—delivers an enlightening, relatable and practical presentation that will radically change your view of the best way to develop leaders, manage teams, make smart hires and stimulate innovation.
Dealing with Disruptive Innovation: How Big Corporations Can Think Like Lean Startups
Steve Blank Author, Lean Start-Up
Companies looking to be innovative face a conundrum: Every policy and procedure that makes them efficient execution machines stifles innovation. Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, changing workforce, etc., existing enterprises are establishing corporate innovation groups. These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. But paradoxically, in spite of all their seemingly endless resources, innovation inside of an existing company is much harder than inside a startup.
For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. This talk explains why innovation inside an existing corporation is so difficult and how companies can employ the tools and processes successful startups use to drive innovation.
A Disruptive Take on the World: Marketing, Innovation, & What's Next
Seth Godin Best-Selling Author
Marketing Guru Seth Godin shares his take on the world incorporating marketing, innovation and what's next. (the connection economy, soft networks and the rest). A best-selling author 17 times over, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter.
The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we've been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
Leading with Creative Confidence
Tom Kelley IDEO Partner, Best-Selling Author, Creative Confidence
Creativity has become a key success factor for companies of all kinds, and Tom Kelley will show how creative methodologies like design thinking can contribute to innovation and growth. Drawing on research from his New York Times bestseller, Creative Confidence, and using real-life examples for illustration.
Tom discusses: Blending technology with humanity at the front end of innovation, so that design and innovation resources focus on areas of human need; Using experimentation to reduce the cost of failure and gain valuable learnings before the launch of a new idea; and Leveraging the power of storytelling to communicate your message and accelerate the adoption of innovations.
Salim Ismail Partner, IDEO, Author, The Confident Creative
Driven by accelerating technologies, a new breed of organizations, called Exponential Organizations, is today scaling at a pace unimaginable just a few years ago. For example, the convergence of reputation and payment systems, location awareness and social are transforming hotels and taxis via companies like Airbnb and Uber.
Salim Ismail, founding Executive Director at Singularity University, has been studying how organizational models are evolving and has recently published his findings in an award-winning book, Exponential Organizations.
He has found that ExOs are achieving 10x or more performance benchmarks compared to their peers. Salim will describe the characteristics and drivers of this new model and will talk through strategies for existing organizations to scale at the same pace.
Humanoids: From Kicking a Ball to Saving Lives
Dennis Hong Founder of UCLA Robotics Lab
Can humanoid robots save lives? Will they have the capacity to be our friends? Hear how Dennis Hong, founding director of UCLA's Robotics & Mechanisms Laboratory, is making this happen and meet some of his groundbreaking robots; "DARwIn," the hugely successful open source miniature humanoid robot for research and education; "CAHRLI," the United States' first full size autonomous humanoid robot with a goal of defeating the human WorldCup champions in soccer by the year 2050; "SAFFiR," a firefighting humanoid robot being developed for the US Navy; and "T.H.O.R.," the super hero humanoid robot for disaster relief which will one day save the world.
Find out why the Washing Post called Hong "the Leonardo da Vinci of robots."
Shifting Culture and Social Norms through Media and Products
Miki Agrawal Author, DO COOL SH*T, founder of WILD and THNK
From pizza to underwear to super heroes, Miki is shifting the culture of entrepreneurism, creating businesses that are focused on more than just the bottom line. Understand why integrating purpose driven missions should be a part of every businesses DNA. Miki demonstrates how technology and new innovations are shaping the way we can improve lives all over the world.
Miki Agrawal is a force of nature. She was a recipient of the 2013 Tribeca Film Festival's "Disruptive Innovation Award" and named 2013's Forbes' "Top 20 Millienials On a Mission". She is the founder of the acclaimed farm-to-table, alternative pizza concept called WILD in NYC. She has since partnered with Zappos.com CEO Tony Hsieh to open the concept in Downtown Las Vegas.
Human Innovation: Life's About to Get Interesting…
Dustin Garis Former Chief Troublemaker at Coca-Cola
According to a shocking study, "over 99.7% of employees and consumers are human." Assuming this is true, how could our approach to innovation be more human? To find out, Dustin Garis embarked on an around-the-world expedition, and what he uncovered was an innovation revolution taking place at global megabrands and entrepreneurial startups, fueling market disruptions that go beyond whitening teeth or quenching thirst, to innovate on the full human experience. Garis made this a priority while leading global innovation at P&G Futureworks, responsible for a billion-dollar portfolio of new brands, business models, technologies, and entrepreneurial ventures such as Tide Dry Cleaners and Shazam.
The success of these initiatives come not from practicing innovation—it came from living innovation. For Garis, that means converting an elevator into his office, riding a 1,800-pound bull in a rodeo, eating lunch blindfolded, fetching well-water in rural India, and other life experiments that ignited an organizational movement.
The User Innovation Paradigm
Eric von Hippel T Wilson Professor of Innovation, MIT Sloan School of Management
Studies now show that about 5% of national populations are user innovators. This means that many millions of individual citizens are collectively spending many billions of dollars annually developing and improving products for themselves. Individual user innovation and self-supply activities can increasingly be independent of producers. Indeed, in some ways users innovating and producing for themselves have advantages over producers.
Fundamental laws protecting privacy and freedom of speech give user innovators advantages over producers in many respects. For example, users develop and diffuse information on new medical devices without concerns about the FDA: FDA regulatory authority extends to commercial activity only. This keynote presents our current understanding of the user innovation paradigm, and discusses future prospects and opportunities for both users and firms.
Disruption for the Greater Good
Taylor Conroy, Founder, Change Heroes
Combining deep and meaningful personal insights with lessons on creating social impact, change making and community involvement, the inspirational story of Change Heroes will have us rethinking how we calibrate success and define happiness. This session is not intended to speak to you as a product developer or innovator. It will speak to you as a citizen of the world, rooting for good.
2nd Annual Women in Innovation Panel
Denise L. Fletcher Vice President & Chief Innovation Officer, Healthcare Payer & Pharma (HPP), Xerox Commercial Solutions, LLC
Donna Sturgess Founding Partner & President, Buyology, Former Global Head of Innovation, GlaxoSmithKline, Executive in Resident, Integrated Innovation Institute, Carnegie Mellon University
Karen Freidt Creativity & Innovation Design Program Manager, GROW Mentoring Program Manager, NASA Langley Research Center
Kimberly Kleiman-Lee Lead, Senior Executive Leadership Development, GE Crotonville