In an increasingly complex multi-media world, fragmentation is the new normal.
Over 50% of college graduates will never pay for cable
Brands are mentioned in conversation 2.4 billion times
a day
65 million tweets per day and growing
Over 2 billion videos viewed daily on YouTube
25% of Google searches on Black Friday were by mobile phone
What an experience!
As you've come to expect from the TMRE brand, the mix of keynotes and breakouts, academics and research executives was both inspiring and actionable. Let's keep that positive momentum going in 2013! We will be planning The Audience Measurement Event very soon and want to hear from you. If you have feedback or ideas for 2013, we'd love to hear from you. Please contact Rachel McDonald, Conference Producer at rmcdonald@iirusa.com.
