In an increasingly complex multi-media world, fragmentation is the new normal.
Over 50% of college graduates will never pay for cable
Brands are mentioned in conversation 2.4 billion times
a day
65 million tweets per day and growing
Over 2 billion videos viewed daily on YouTube
25% of Google searches on Black Friday were by mobile phone
What does this mean for you, your brand and your business?
The way people consume media continues to change. Social, mobile, digital are not merely touch points they are lifestyles. These and the "new traditional" media offer new ways for consumers to connect, engage, share and transact – yet the industry struggles to identify what to measure and how. For those measuring, there's a lot of data to piece together, but connecting the dots can result in a fantastically powerful brand story.
The Audience Measurement Event delivers an event that's 100% practical in every way. Focused on the business value AND actionability of understanding and translating consumer media consumption, the event features a robust agenda filled with real world-case studies and new, never before seen content by visionary thinkers and industry pioneers
The Audience Measurement Event delivers an event that's 100% practical in every way. Focused on the business value AND actionability of understanding and translating consumer media consumption, the event features a robust agenda filled with real world-case studies and new, never before seen content by visionary thinkers and industry pioneers
Content areas include: Measurement & Advanced Analytics, Brand Engagement, Cross-Platform Integration, Consumer Trends, The Future Media Landscape, Measuring Mobile, Digital & Emerging Platforms & more.
Interview with Catherine Roe, Head of CPG at Google on the importance of digital in the path to purchase
Interview with Catherine Roe, Head of CPG at Google on the importance of digital in the path to purchase
