Agenda at a Glance
| MONDAY, MAY 21, 2012: The Summit | |||
| 8:00 | Registration & Morning Coffee | ||
| 9:00 | Opening Remarks from Summit Chairperson | ||
| 9:15 | KEYNOTE: Site-Sound-Motion and Emotion: Engaging Consumers Across All Devices and Channels Kim Luegers, PANDORA |
||
| 10:00 | Morning Networking Break | ||
| 10:30 | KEYNOTE: Measuring Paid, Earned, and Social: From Reach to ROI Fred Leach, FACEBOOK |
||
| 11:15 | KEYNOTE: Driving Results with Transmedia Engagement: New Ways to Measure Audience Response in Entertainment Marketing Michael Haggerty, NBC UNIVERSAL |
||
| 12:00 | Lunch | ||
| 1:15 | Leveraging Mobile's Muscle along Shoppers' Path to Purchase Jo Rigby, OMNICOM MEDIA GROUP |
||
| 2:00 | The New Life of Magazines: Measuring Engagement Across All Content Platforms Marlene Greenfield, HEARST MAGAZINES |
||
| 2:45 | Networking Break | ||
| 3:15 | The Three Screens: Understanding Consumption & Multi-Tasking Patterns Jonathan Steuer, TIVO |
||
| 4:00 | Open Forum: Digest and Explore Learnings from Today's Experts Moderated by Jonathan Steuer, TIVO |
||
| 4:45 | End of Summit | ||
| Tuesday, May 22, 2012: Main Conference | |||
| 7:30 | Registration & Morning Coffee | ||
| 8:15 | Welcome & Opening Remarks from Conference Chairman | ||
| 8:30 | KEYNOTE: Closing the Gap between Social Media & Mass Communication Deb Roy, BLUEFIN LAB |
||
| 9:15 | KEYNOTE: From Audience Measurement to Media Measurement: Perspectives from the Field Michael Holmes, BALL STATE UNIVERSITY CENTER FOR MEDIA DESIGN |
||
| 10:00 | Morning Break | ||
| 10:30 | KEYNOTE: Emotion, Motivation, and Reputation: What Matters to the Mind of the Consumer David Eagleman, Author, Incognito: The Secret Lives of the Brain |
||
| 11:30 | KEYNOTE: TV Everywhere -- the Research Challenge Jack Wakshlag, TURNER BROADCASTING |
||
| 12:15 | Lunch | ||
| Insights, Measurement & Advanced Analytics | Brand Engagement, Consumer Trends & Future Media Landscape | ||
| 1:30 | Got Digital? How Understanding Consumption & Tech Behavior Benefits BET Networks' Audiences Matthew Barnhill, BET NETWORK |
1:30 | An Integrated Approach to Taking Your Brand to the Consumer:
Content & Monetization Stephanie Moritz and Cindy Neumann, CONAGRA FOODS |
| 2:10 | Redefining the "Peak of Effectiveness" with Biometric Audience Measurement Sue West, INTUIT Brian Levine, INNERSCOPE RESEARCH |
2:10 | Brands as Media: How Owned Media is Redefining
Relationships Between Brands and Media Marshall Jacobowitz, TIME WARNER CABLE MEDIA |
| 2:50 | Networking Break | ||
| 3:30 | The Food Path to Purchase: Understanding How Consumers Interact with Media and Advertising Along the Way Caryn Klein, Vice President, TIME, INC. |
3:30 | Living the Total NFL Fan Experience: The Emerging Role
of Social Media and its Impact on NFL Fans Alicia Z. Rankin, NATIONAL FOOTBALL LEAGUE Ken Campel, TIDEWATCH RESEARCH |
| 4:10 | TiVo & Acxiom: Your Segments – Their Viewership Alex Petrilli, TIVO Curtis S. Barone, ACXIOM CORPORATION |
4:10 | The New Age of Television: What Drives Consumer Choice in a World of Evolving Options? Jon Giegengack, CHADWICK MARTIN BAILEY Peter Fondulas, CHADWICK MARTIN BAILEY & FONDULAS STRATEGIC RESEARCH |
| 4:50 | Listening Is the New Asking: How to Use Social Media Listening for Insights Frank Cotignola, KRAFT FOODS |
4:50 | The Mom-osphere: Emotionally Connecting Bloggers and Mom Blog Readers Kevin King, A+E NETWORKS |
| 5:30 | Cocktails & Conversation | ||
| Wednesday, May 23, 2012: Main Conference | |||
| 8:15 | Registration & Morning Coffee | ||
| 9:00 | Welcome & Opening Remarks from Conference Chairman | ||
| 9:15 | KEYNOTE: Media and the Millennial Mind Kit Yarrow, GOLDEN GATE UNIVERSITY & Author of GenBuy |
||
| 10:00 | Morning Break | ||
| 10:30 | KEYNOTE: Calculating Consumer Lifetime Value for CPG Brands Kate Sirkin, STARCOM MEDIAVEST and Rick Abens, MARKETING ACCOUNTABILITY STANDARDS BOARD |
||
| 11:15 | KEYNOTE: Engaging Your Target Audience throughout the Path to Purchase Catherine Roe, GOOGLE |
||
| 12:00 | Lunch Dessert & Coffee in the Exhibit Hall |
1:10 | Afternoon Chairman Remarks |
| 1:15 | Formalized Learning Plans... Aligning Strategies to Accelerate Growth Daphne VanBuren, KIMBERLY-CLARK |
||
| 2:00 | Lessons from the Airline Industry: How Mobile Can Transform Your Business Jonathan Stephen, JETBLUE AIRWAYS |
||
| 2:45 | End of Conference | ||
