About the Event
Introducing The Audience Measurement Event, an event focused on the business value of understanding and measuring audience consumption.
The rise of video, web TV, mobile and social offers today's now generation of consumers a rich playground of media
consumption options. This critical lifestyle change creates a new era of challenges and opportunities for those in the audience
measurement space. Equally as important, is the traditional media integration – those such as radio, TV and magazines which
are morphing into new formats that are more accessible, dynamic and interactive.
Measuring sub-conscious, emotional responses can make all the difference to brand loyalty and decisions surrounding
transmedia storytelling. Media analytics and the question over what should be measured – i.e., "new KPIs" are at the top of
every agency, brand and career researcher and have never been more important than they are today.
Borrowing best practices from The Market Research Event and our Shopper Insights in Action event, this event focuses on
the business value and actionability of understanding and translating consumer media consumption.
We've structured the event to deliver 100% practical learning in every way, because that's what you asked for. Unlike
others, we move beyond theory, commercial, or paper-based presentations to create an experience that fosters discussion,
debate and the creation of best and next practices by showcasing the best real world case stories that people want to hear.
Bringing together the most visionary-thinkers, brand marketers and media powerhouses together,
we invite you to join us.
