Friends and Colleagues:
The economic challenges of the past couple of years have prompted a great deal of retrenchment, but we've also heard stories of advancement.
Permit me to share one such story with you...
Like any business, IIR USA has faced some difficult choices in the great recession, not the least of which was whether to pull back or invest ahead.
We elected to pursue the latter course because we recognized that in uncertain times like these, you need us most.
IIR exists to advance the interests, commercial goals and professional development needs of the individuals and industries we represent.
So for the past year and a half, IIR USA has invested extensively in the research and development of solutions befitting the new "normal".
We've challenged our team to work even harder, smarter and more creatively on your behalf. And in the coming months, I think you're going to be delighted with the results.
In that spirit, I am pleased and proud to introduce the first of many forthcoming improvements designed around you:
Welcome to IIR USA's new website!
In step with IIR USA's conferences and training events, most of the content you'll discover while visiting iirusa.com is original, exclusive and designed around your specific industry challenges and information needs.
We've also sourced an extensive and prestigious network of IIR USA partners from academia, Fortune-class businesses, government agencies, trade organizations, and syndicated research providers and publications to provide the most holistic perspective possible.
Taken together, iirusa.com will deliver one of the most comprehensive, timely and pertinent bodies of aggregated knowledge available to the industries and categories we serve.
I encourage you to take our new site for a test drive. Are we living up to our promise and your expectations? Are we meeting your needs? If not, hold us accountable.
Both as an organization and as a concept, IIR USA succeeds only if and when you see an appreciable return on your investment in us.
This is how IIR USA "delivers business".
On behalf of our team, thank you again for your consideration and support.
We look forward to working, learning and growing with you!
CEO, IIR USA