Pharma Brand Leadership
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THE Event on Pharmaceutical Brand Leadership

The ONLY pharmaceutical marketing event to focus on NEXT practices vs. BEST practices in a changed industry

 

JUST ADDED!

OPENING NIGHT KICK-OFF KEYNOTE & COCKTAIL RECEPTION
Featured Speaker:
Bob Ingram, Former Chief Executive Officer, GlaxoWellcome,
Vice Chairman Pharmaceuticals, GlaxoSmithKline

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Charlotte Beers
Former Under Secretary of State for Public Diplomacy and Public Affairs, Bush Administration
Learn how to overcome a negative image through modern marketing and communication techniques to jump state a dialogue with the public and change public perception.


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Tom Scully
Health Policy Expert and Administrator, Centers for Medicare and Medicaid Services (2001-2003)
Understand what the future of Medicare and Medicaid will bring and how this can positively affect your companies bottom line.


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Dr. Ken Dychtwald
Futurist, Author, and President, Age Wave
Prepare for an aging-driven future and capitalize on this dramatic change as the baby-boomer generation turns 60.


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Glenn Gormley
MD, PhD, Sr. VP and Global Head, Clinical Development and Medical Affairs NOVARTIS PHARMACEUTICALS
 
.Deirdre Connelly
President of Lilly USA, Eli Lilly & Co,
rethinks the sales force model utilizing ‘brains over brawn'.
 
.Bob Ingram
Vice Chairman Pharmaceuticals, GlaxoSmithKline.
 
.Steven Levitt
Best-Selling Author, FREAKONOMICS,
shares his vision on the new marketing economy.


  • UNIQUE: The ONLY pharmaceutical marketing event to focus on NEXT practices vs. BEST practices in a changed industry
  • OPPORTUNITY: Forward thinking strategies for leveraging Medicare Part D as a marketing tool
  • INNOVATION: Visionary cross industry representation from true "Out of the Box" speakers to ignite innovation through relatable ex4periences
  • INSPIRATION: Remembering the patient and putting the customer at the heart of the business
  • CHANGE: Prepare your company for a new consumer base as the Baby Boomer generation turns 60
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