Welcome

Welcome to the Medicaid & Medicare Marketing & Enrollment Congress

IIR's Medicaid & Medicare Marketing & Enrollment Congress is a unique two-day forum for Medicare and Medicaid Marketing Professionals looking for practical strategies to manage the convergence of government health programs and adapt to reform with limited budgets.

Medicaid Toolkit

Conversion of SCHIP Program to Medicaid Standards
Creative Partnerships to Expand Outreach
Web 2.0 and Social Marketing to Reach Members
Meeting EPSDT goals in Well Visits
Implement Incentives to Drive Enrollment
Maximize ROI on Marketing Initiatives under Tight Budgets

Medicare Toolkit

Strengthen collaboration between sales management to promote and retain members
Grasp HEDIS measurement in MA plans for improved quality and compliance
Master NCQA SNP quality standards, processes and structures to improve standards
Obtain incentive and marketing strategies to boost enrollment, retention and wellness rates
Strategize ways to drive up Medicare HEDIS standards

A Call to Transform Health and Long Term Services for Seniors and People with Disabilities, By The National Advisory Board on Improving Health Care Services for Seniors and People with Disabilities

Featured Medicaid and Medicare Presenters


Carla Bettano Vice President, Business Development, Neighborhood Health Plan	Del Gates Manager, Community Relations and Partnerships, UCare	Kelly Nevins Manager of Community Relations & Outreach, Boston Medical Center HealthNet Plan	Patricia Beard Manager, Member and Community Outreach, OmniCare Health Plan

Larry Silber MBA, Account Team Manager, Market Engagement & Communications, Blue Cross and Blue Shield of Minnesota Health Plan	Dorothea J. Trimble MSA, RN, CPHQ, Senior Manager, Customer Operations, Priority Health	Robert Cooper Manager, Community Affairs, Amerihealth Mercy	Pamela Tropiano Vice President, Health Services, Caresource

Featured Video

Tom Daschle Presentation Part One

As Senate majority and minority leader from 1994–2005 and the architect of President Obama’s healthcare plan, he is an outspoken advocate for reform, and a well-connected voice between the healthcare industry and Washington policy-makers. His recent book, Critical: What We Can Do About the Healthcare Crisis, offers exciting new solutions on changing Americas healthcare system providing the framework for Obama’s plan.

Check back soon for part two!