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Welcome

With Marketing and Outreach budgets being slashed at health plans across the country, how do you ensure that your marketing and outreach campaigns are reaching their full enrollment and retention potential? You don’t have the budget to waste on marketing and outreach campaigns that don’t work. The timing of this conference is ideal, as we gather as an industry to share actionable ideas and visionary solutions to put your marketing and outreach dollars to use in the most valuable ways.

The 2009 Medicaid Marketing & Outreach conference is your toolbox to improve enrollment and retention rates in the most effective ways to reach the Medicaid population.
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Have a look at the
learnings from MMO 2008

Proven Strategies...Proven Strategies to Improve Member Retention
Ralph Anderson, Affinity Health Plan- Retention Strategies

Gearing Outreach...Gearing Outreach Campaigns to Rural vs. Urban Population
Debra Bufford, Marketing and Community Outreach Manager, Molina Healthcare of Ohio

Leverage Technology...Leverage Technology to Support Outreach Efforts-And Other Simple Tools to Engage Members, Providers and Employees to Help you Reach your Goals!
Michael Cotton, Director, Member Services Health Plan of Michigan

Measuring the ROI...Measuring the ROI of Your Outreach Plans To Gauge the Effectiveness of Different Strategies
Debbie Gordon, Director of Marketing, Network Health