Institute for International Research

Welcome to IIR's Medicaid Outreach Strategies Conference!

Dear Colleague,

Are you Prepared to Maximize Medicaid Enrollment Growth?

You need proven strategies to improve your Medicaid outreach, education and communication campaigns to engage target audiences and to maximize enrollment in your Medicaid plans. 

How effective are you at creating marketing campaigns to reach specific target audiences?
Uncover methods to reach out to rural vs. urban populations, disabled populations, and dual-eligibles from Molina Healthcare, Amerigroup, and Affinity Health Plan.  Share specific solutions and brainstorm with your peers during the interactive roundtable discussions.  Strategize different approaches to reach the US's multicultural population during the PM Workshop on How Different Cultures View Healthcare and How It Can Be a Roadblock to Getting Them Access.

Are you actively engaging the Medicaid community to realize the value of healthcare?
Hear case studies on developing the right incentive programs from Omnicare Health Plan and Medstar Family Choice.  Brainstorm with your peers during interactive breakout sessions lead by industry experts.  Get hands-on during the AM Workshop on Innovative Approaches to Disease Management to improve quality and cost outcomes.

Do you want to discover ways to properly translate written materials for enhanced member understanding?
Get the tools improve your translated materials through case studies from  Metropolitan Health Plan, Blue Cross Blue Shield and Passport Health Plan.  Examine and analyze different translated outreach materials during the breakout sessions.

Are your marketing campaigns adapting fast enough to meet the needs of an evolving market?
Hear a case study from the Health Plan of Michigan on leveraging technology to support outreach efforts.  Learn how to measure the success of your campaigns from Network Health.  Hear from Amerigroup to learn what the "missing link" in outreach is, and see if you are utilizing it in your campaigns.

Bring Questions, Get Answers

Don't reinvent the wheel- We recognize the solutions that arise from networking and are pleased to offer facilitated breakout sessions on sharing solutions & best practices with those who share your job function.  Come together with fellow Medicaid Outreach professionals and brainstorm solutions to improve your marketing outreach efforts.  Return to you organization ready to implement what you have learned. 

This event is designed to enable the exchange of truly great ideas and practices.  You've never had the chance to attend something like this.  Don't miss out.

We look forward to greeting you in Florida.

All the best,

Tricia Carle
Event Director
Institute for International Research