This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

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2008 Documentation

Proven Strategies to Improve Member Retention
Ralph Anderson, Affinity Health Plan- Retention Strategies

Outreach Campaigns For Rural & Urban Populations
Debra Bufford, Marketing and Community Outreach Manager, Molina Healthcare of Ohio

Gearing Outreach Campaigns to Rural vs. Urban Population
Debra Bufford, Marketing and Community Outreach Manager, Molina Healthcare of Ohio

Leverage Technology to Support Outreach Efforts-And Other Simple Tools to Engage Members, Providers and Employees to Help you Reach your Goals!
Michael Cotton, Director, Member Services Health Plan of Michigan

Measuring the ROI of Your Outreach Plans To Gauge the Effectiveness of Different Strategies
Debbie Gordon, Director of Marketing, Network Health

2007 Documentation

Cutting Costs with Non-Traditional Healthcare for Underserved Communities: The Doula Program
Arif Altaf, Manager for Community Outreach & Health Education, METROPOLITAN HEALTH PLAN

Bridging the Gap between Eligibility & Care Delivery to Increase Number of Beneficiaries through State & Plan Collaboration
Deborah Gordon, MBA, Senior Director of Marketing, NETWORK HEALTH

Medicaid Member Outreach 2.0: Using Technology to Improve Outreach
Hunt Blair, Vermont Director of Public Policy, BI-STATE PRIMARY CARE ASSOCIATION

Bridging the Gap between Eligibility & Care Delivery to Increase Number of Beneficiaries through State & Plan Collaboration
Melissa Boudreault, Director of Commonwealth Care, MASSACHUSETTS CONNECTOR HEALTH INSURANCE AUTHORITY

What did Virginia Premier Health Plan do Right? Best Practices on Medicaid Member Engagement: From Implementation to Outcomes
Linda Hines, RN, MS, Vice President of Medical Management, VIRGINIA PREMIER HEALTH PLAN INC

Best Practices Reaching the Medicaid Population: What are the Most Successful Outreach Tools & How you can Duplicate them in your Community?
Beccah Rothschild, MPA, Director of Health Literacy Projects, Health Research for Action, UC BERKELEY SCHOOL OF PUBLIC HEALTH
Carrie L. Graham, PhD, MGS, Assistant Director of Research, Health Research for Action, UC BERKELEY SCHOOL OF PUBLIC HEALTH 

Medicaid Member Outreach 2.0: Using Technology to Improve Outreach
Janet Weigel, Chief Operating Officer, REALBENEFITS

Proven Strategies to Boost Member Retention & Decrease Churning
Susan Minnich, Welfare Programs Executive, PENNSYLVANIA DEPARTMENT OF PUBLIC WELFARE

Trust Building with Medicaid Members to Reduce Fears & Stigmas
Lucy H. Ricketts, Director, Public Affairs and Cultural & Linguistic Services, PASSPORT HEALTH PLAN

Proven Strategies to Boost Member Retention & Decrease Churning
Brenda L. Seagrave-Whittle, Director of Marketing and External Affairs, NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND

Social Marketing Campaigns: Are you spending your money where is valuable?
Flora Castillo, Vice President Corporate Marketing, AmeriHealth Mercy