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The Agenda, Day Two

Tuesday, March 10, 2009: Main Conference, Day Two

8:00 Morning Coffee
   
8:30 Day One Recap from the Conference co-chairs
  Patricia Beard, M.Ed., Manager, Outreach and Community Development, OmniCare Health Plan
 Sharon R. Williams, Chief Executive Officer, CareSource
   
8:45 Interactive Audience Discussion : The Face of Medicaid & Their Story - The Patients’ Perspective
  

Moderated by: Debra Bufford, Marketing & Community Outreach Manager, Molina Healthcare of Ohio

Keith Sullivan, Patient & Community Advocate, Neighborhood House of Columbus, Ohio

   
9:30 Case Study : Managing the Churn of Members: A L ook at Ways to Improve Member Retention and Quality Outcomes
  Pamela Tropiano, RN, BSN, MPA, Vice President, Health Services, CareSource Management Group
   
10:00 Case Study : Engaging Members in Health Plan and Grassroots Advocacy
 
 Brenda L. Seagrave-Whittle, Director of Marketing and External Affairs, Neighborhood Health Plan of RI
   
10:30 30 Minute Networking & Refreshment Break
   
11:00 Increasing Membership While Reducing Churn
  Lisa Wright, BA, Director, Strategic Marketing and Retention, UnitedHealthcare/AmeriChoice
   
11:30 Develop a Strong Marketing & Outreach/Retention Team with MCO’s Partners For Improved Collaboration: Member Services, Care Management, Outreach and Provider Services
  Debra Bufford, Marketing & Community Outreach Manager, Molina Healthcare of Ohio
   
12:15 Luncheon
   
1:15 Case Study : Use of Technology to Maximize Medicaid Enrollment
  Robin D. Rawls, MBA, Director, Communications and Health Promotion, Alabama Medicaid Agency
   
1:45 Case Study: Utilizing the Latest Technology to Maximize Outreach Efforts and Reach Unique Populations
  Rich Robleto, MBA, Executive Director, Florida Healthy Kids Corporation
   
Brainstorming Breakout Sessions - YOUR Choice!
2:15 Attend YOUR choice of brainstorming breakout session A-D
2:45 Attend YOUR choice of brainstorming breakout session A-D

During these brainstorming breakout sessions, YOU choose which topics matter most and brainstorm with your peers for shared solutions.
YOU choose which two brainstorming breakout sessions to attend, or YOU can choose to stay in the same one for the full hour.
If you are interested in facilitating a roundtable discussion, please contact Tricia Carle-Sutton at TCarle@iirusa.com


Breakout A:
Strategies to Improve Compliance Among Members

Breakout B:
Incentive Ideas Beyond the Financial For True Member Engagement

  • Strengthen member health education for improved compliance
  • Explore proactive measures to increase healthy behavior
  • Tap into outreach strategies that are working at plans to improve their HEDIS scores
  • Review when to get the best results from children

Facilitated by: Lisa Wright, BA, Director, Strategic Marketing and Retention, UnitedHealthcare/AmeriChoice

  • Examples and understanding what others are doing
  • Discuss what non-financial incentives work- what motivates people?
  • At what point, when you provide a large incentive, do you impact the member’s Medicaid status?
  • Transportation for medicaid members as an incentive and to reduce barriers
  • Incentive Regulations- how much you can offer?
Breakout C:
Educating the Medicaid Population on Enrollment for Faster and Smoother Conscription
Breakout D:
Developing a Real Outreach T.E.A.M.: Together Everyone Accomplishes More
  • Minimize the misconceptions of the sign up and enrollment processes in the Medicaid community
  • How to keep up with the ever-changing enrollment regulations
  • Examples of enrollment plans that work
  • Maximizing your staff- assess if you are using them to their full potential
  • Staff Ownership of Outreach- are you letting your staff take ownership? Are you having them develop activities?
  • Make the best use of all of your team resources
  • How to build your teams to maximize efficiencies

3:15 Main Conference Concludes