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Agenda at a Glance

Monday, March 22nd, 2010: Conference, Day One
8:00	Registration & Morning Coffee
8:30	Chair’s Opening Remarks and Speed Networking Session Debra Bufford, Community Relations Liaison, Molina Healthcare of Ohio Larry Silber, MBA, Account Team Manager, Market Engagement & Communications, Blue Cross and Blue Shield of Minnesota
9:00	Develop and Implement Innovative Marketing and Outreach Strategies to Optimize Enrollment, Engage Community Partners, Maintain Compliance, and Enhance Recruitment and Retention Strategies for Medicaid and Medicare Lucy Ricketts, MSBC, Director of Public Affairs and Cultural & Linguistic Services, Passport Health Plan Dana Moody, Manager, Outreach and Enrollment, Passport Advantage
9:45	CASE STUDY Uncover the Medicare Special Needs Plan Assessment Program for HEDIS and Structural Improvements Mary Beth Klitch, Director, Quality Improvement, CareSource Pamela Tropiano, Vice President, Health Services, CareSource
10:30	30 Minute Networking & Refreshment Break
11:00	CASE STUDY Live Research : Best Practices for Reaching Seniors and People with Disabilities in the Medicaid Population: Conducting Formative Research, Creating a Targeted Multi-Lingual Intervention, and Evaluating Project Outcomes Beccah Rothschild, MPA, Director, Health Literacy Projects, Health Research for Action, School of Public Health, University of California, Berkeley
11:45	PANEL DISCUSSION Explore the Latest Ground–Breaking Web 2.0 and Social Marketing Methods to Reach New and Current Medicaid & Medicare Members Terrie Fritz, Oklahoma Health Care Authority/Sooner Care Edward Batchelor, Corporate Director, Web and New Media, Humana (invited) Kelly Colbert, Marketing Strategy Director, Advertising & Brand Group, Corporate Marketing, Empire/Wellpoint (invited)
12:30	Lunch
1:45	Afternoon Tracks Begin
	Medicaid Marketing, Outreach & Communication Medicare	Senior Market Strategies
1:45	CASE STUDY Working Smart: Plans Working Together to Build Healthier Communities and Improve Compliance and Reduce ER Utilization Patricia Beard, Manager, Member and Community Outreach, OmniCare Health Plan	REFORM Receive Key Updates on Healthcare Reform and its Impact on Medicare Marketing for More Compliant Marketing Plans Rhys Jones, Vice President, Medicare Policy and Market Development, Amerigroup Corporation
2:15	CASE STUDY Tap Into Creative Community Partnering Strategies to Grow Outreach Kelly Nevins, Manager of Community Relations & Outreach, Boston Medical Center HealthNet Plan
2:45	Step-by –Step Guide: Implement Partnerships and Co-Branding as Effective Medicaid Outreach Vehicles Robert E. Cooper, Jr., Manager, Community Affairs, AmeriHealth Mercy Health Plan	Broker Oversight and Best Practices for Compliance Irving Albrecht, Director of Marketing and Product Development, Blue Cross Blue Shield of South Carolina
3:15	30 Minute Networking & Refreshment Break
3:45	Panel Discussion Gain Partnering Insights from Different Stakeholders to Build Advocacy Moderated by: Debra Bufford, Community Relations Liaison, Molina Healthcare of Ohio Panelists: Hexter H. Bennett, LaCHIP Statewide Outreach Manager, Louisiana Department of Health & Hospitals Karen Keeper, CHIP Specialist, State of Maryland	CASE STUDY Creating a Customer Service Approach for Medicare Members Dorothea J. Trimble, MSA, RN, CPHQ, Senior Manager, Customer Operations, Priority Health
4:15	Problem Solver Sessions Take a seat at the roundtable that interests you most and brainstorm with colleagues on the best ways to reach diverse Medicaid and Medicare populations broken down by population type. Bring your own examples of outreach materials for effective visual aids! Breakout A: Hispanic Populations Breakout B: Asian Populations Want to facilitate a Roundtable? Contact Tricia Carle-Sutton at tcarle@iirusa.com to participate	Problem Solver Sessions Take a seat at the roundtable that interests you most and brainstorm with colleagues on the best ways to reach diverse Medicaid and Medicare populations broken down by population type. Bring your own examples of outreach materials for effective visual aids! Breakout C: Baby Boomers Larry Silber, Account Team Manager, Market Engagement & Communications, Blue Cross Blue Shield of MN Breakout D: Dual Eligibles Want to facilitate a Roundtable? Contact Tricia Carle-Sutton at tcarle@iirusa.com to participate

Tuesday, March 23rd, 2010: Conference, Day Two
8:00	Morning Coffee
8:30	Chair’s Recap of Day One Debra Bufford, Community Relations Liaison, Molina Healthcare of Ohio Larry Silber, MBA, Account Team Manager, Market Engagement & Communications, Blue Cross and Blue Shield of Minnesota
8:45	CASE STUDY There’s Strength in Numbers – Working with Partners to Reach Medicare and Medicaid Populations with a Vital Flu Shot Campaign Del Gates, Manager, Community Relations and Partnerships, UCare May Seng Cha, Manager, Community Relations and Partnerships, UCare
9:30	Problem Solver Sessions: Interactive working groups are broken up into smaller discussion groups based on current job challenges and interests. Breakout A: Maternal Health and Incentives with Well Child Care and EPSDT Patricia Beard, Manager, Member and Community Outreach, OmniCare Health Plan Breakout B: Creating Excellent Customer Service Strategies Dorothea Trimble, Sr. Manager, Customer Service Operations, Priority Health Roundtable C: Partnering in Communities–An Exploration of What Works Kendra Todd, Community Health and Outreach Director, Garrett County Health Department, State of Maryland Breakout D: Outreach & Enrollment in Rural Areas Open Session
10:15	30 Minute Networking & Refreshment Break
10:45	Concurrent Tracks Begin
	Medicaid Marketing, Outreach & Communication	Medicare Senior Market Strategies
10:45	CASE STUDY Explore OmniCare Health Plan’s Stork Visit Initiative to Improve Post Partum Visit Rate Patricia Beard, Manager, Member and Community Outreach, OmniCare Health Plan	CASE STUDY Marketing to the Boomer Population for Increased Plan Growth Larry Silber, MBA, Account Team Manager, Market Engagement & Communications, Blue Cross and Blue Shield of Minnesota
11:15	CASE STUDY Developing and Implementing a Multi-Pronged Approach to Medicaid Marketing and Outreach Carla Bettano, Vice President, Business Development, Neighborhood Health Plan	CASE STUDY The Evolving Medicare Sales Strategy— What Does the Future Look Like in the Post-Reform Medicare Environment? Eric Cormier, General Manager, Consumer Segment, Aetna
11:45	CASE STUDY A Look at Membership Churn One Year Later: Updated Review and Ways to Improve Member Retention and Quality Outcomes: A One-Year Update Pamela Tropiano, Vice President, Health Services, CareSource	CASE STUDY Explore Innovative Strategies for Medicare Special Needs Plan Growth Amy Knight, Marketing Support Coordinator, Blue Cross Blue Shield of Alabama
12:15	CASE STUDY Explore Medica’s Best practices in Meeting EPSDT Goals in Well Visits Through Innovative Child and Teen Checkups Outreach Programs Sandy Lien, Regional Coordinator, State Public Programs, Medica Health Plans	CASE STUDY Initiating an Integrated Long Term Care Program for Seniors (60+) UPMC Health Plan
12:45	CASE STUDY Gain Best Practices in Connecting with Medicaid MCOs in Massachusetts Meg Kroeplin, Executive Director, Community Partners	Boosting Retention by Balancing Cost-Saving Strategies with Quality Customer Service and Agent Support Open Session Contact Tricia Carle-Sutton at tcarle@iirusa.com to participate
1:15	Close of the Medicaid & Medicare Marketing & Enrollment Congress

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