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Only got a Minute? Take a peek at the Agenda
| Monday, March 9, 2009: Main Conference, Day One | ||
| 8:00 | Conference Registration & Morning Coffee | |
| 8:30 | Greetings and Perspectives from the Conference co-chairs | |
| Patricia Beard, M.Ed., Manager, Outreach and Community Development, OmniCare Health Plan | ||
| Sharon R. Williams, Chief Executive Officer, CareSource | ||
| 8:45 | Speed Networking | |
| Ready, Set, Go! This is your chance to showcase your rapid-fire networking skills to meet new and old conference colleagues. Bring lots of business cards and get ready to collect new ones! | ||
| 9:15 | Implement Marketing Procedures and Contract Language to Comply with Federal Regulations | |
| Cheryl Bupp, Director, Managed Care Plan Division, Michigan Department of Community Health | ||
| 9:45 | Attracting Providers to Work with the Medicaid Market: Keeping your Lifeline Open | |
| Robert Robidou, Director, Network Development, Cook Children’s Health Plan | ||
| 10:15 | 30 minute Networking & Refreshment Break | |
| 10:45 | Open Session If you are interested in presenting during this session, please contact Tricia Carle-Sutton, TCarle@iirusa.com | |
| 11:15 | Case Study : Explore Best Strategies to Improve HEDIS and Quality Measures | |
| Dee Rago, Director of Health and Wellness, Horizon NJ Health | ||
| 11:45 | Case Study : Implementing Successful EPSDT Outreach Strategies: Opportunities and Challenges in Managed Care Medicaid Agencies | |
| Beverly Durden-Lucier, MPH, PhD, Health Promotions Director, Amerigroup Corporation – Georgia | ||
| 12:15 | Networking Luncheon | |
| 1:30 | Case Study : Utilize Partnerships and Co-Branding as Effective Vehicles to Outreach to the Medicaid Population | |
Robert E. Cooper Jr., Manager, Community Affairs, Amerihealth Mercy Health Plan Mauricio Conde, Project Manager, Health Systems, American Cancer Society- PA Division | ||
| 2:15 | Marketing & Outreach to Dual Eligibles in Special Needs Plans | |
| Michael Kinne, Vice President, Specialty Products, Amerigroup | ||
| 3:00 | 30 Minute Networking & Refreshment Break | |
| 3:30 | Leverage Your Disabled Clients’ Access to Public Health Insurance Through the Use of Supplemental Needs and Pooled Trusts | |
| Paula Mallory Engel, Esq., JD, Assistant Welfare Attorney, Onondaga County Department of Social Services, New York State; Independent Compliance and Ethics Attorney, Law Office of Paula Mallory Engel | ||
| 4:15 | Interactive Breakout Discussions: Micro Marketing to the Diverse Medicaid Populations - NOT One-Size-Fits-All | |
Roundtable A: New! Hispanic Populations Del Gates, Manager, Community Relations and Partnerships, UCare | ||
Roundtable B: New! Asian Populations May Seng Cha, Manager, Community Relations and Partnerships, UCare | ||
| Roundtable C: Disabled Populations | ||
| Facilitated by: Paula Mallory Engel, Esq., JD, Assistant Welfare Attorney, Onondaga County Department of Social Services, New York State; Independent Compliance and Ethics Attorney, Law Office of Paula Mallory Engel | ||
| Roundtable D: Dual Eligibles | ||
| Facilitated by: Michael Kinne, Vice President, Specialty Products, Amerigroup | ||
Roundtable E: Urban vs. Rural Populations If you are interested in facilitating this breakout session, please contact Tricia Carle-Sutton, TCarle@iirusa.com | ||
| 5:15 | Day One Concludes | |
Tuesday, March 10, 2009: Main Conference, Day Two
| 8:00 | Morning Coffee | |
| 8:30 | Day One Recap from the Conference co-chairs | |
| Patricia Beard, M.Ed., Manager, Outreach and Community Development, OmniCare Health Plan | ||
| Sharon R. Williams, Chief Executive Officer, CareSource | ||
| 8:45 | Interactive Audience Discussion : The Face of Medicaid & Their Story - The Patients’ Perspective | |
Moderated by: Debra Bufford, Marketing & Community Outreach Manager, Molina Healthcare of Ohio Keith Sullivan, Patient & Community Advocate, Neighborhood House of Columbus, Ohio | ||
| 9:30 | Case Study : Managing the Churn of Members: A L ook at Ways to Improve Member Retention and Quality Outcomes | |
| Pamela Tropiano, RN, BSN, MPA, Vice President, Health Services, CareSource Management Group | ||
| 10:00 | Case Study : Engaging Members in Health Plan and Grassroots Advocacy | |
| Brenda L. Seagrave-Whittle, Director of Marketing and External Affairs, Neighborhood Health Plan of RI | ||
| 10:30 | 30 Minute Networking & Refreshment Break | |
| 11:00 | Increasing Membership While Reducing Churn | |
| Lisa Wright, BA, Director, Strategic Marketing and Retention, UnitedHealthcare/AmeriChoice | ||
| 11:30 | Develop a Strong Marketing & Outreach/Retention Team with MCO’s Partners For Improved Collaboration: Member Services, Care Management, Outreach and Provider Services | |
| Debra Bufford, Marketing & Community Outreach Manager, Molina Healthcare of Ohio | ||
| 12:15 | Luncheon | |
| 1:15 | Case Study : Use of Technology to Maximize Medicaid Enrollment | |
| Robin D. Rawls, MBA, Director, Communications and Health Promotion, Alabama Medicaid Agency | ||
| 1:45 | Case Study: Utilizing the Latest Technology to Maximize Outreach Efforts and Reach Unique Populations | |
| Rich Robleto, MBA, Executive Director, Florida Healthy Kids Corporation | ||
| Brainstorming Breakout Sessions - YOUR Choice! | ||
| 2:15 Attend YOUR choice of brainstorming breakout session A-D 2:45 Attend YOUR choice of brainstorming breakout session A-D | ||
During these brainstorming breakout sessions, YOU choose which topics matter most and brainstorm with your peers for shared solutions. | ||
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| Facilitated by: Lisa Wright, BA, Director, Strategic Marketing and Retention, UnitedHealthcare/AmeriChoice
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3:15 Main Conference Concludes