Institute for International Research

When: 16-October-08, 2:00 P.M. – 3:00 P.M.
Time Zone: Eastern Standard Time (US and Canada)
Cost: FREE - Online Registration is OPEN

Mention priority code: G1P1406W2IIR 

WEB SEMINAR DESCRIPTION: 

A comprehensive look at the latest internet trends and an in-depth look at how Pharma marketing has seen success using the internet to market.  

Internet trends discussed include: usage, growth, advertising and how the public uses it for health research.  Pharma marketing topics will include the effects of online advertising and websites, as well as, its effects on prescriptions.

What you will learn by attending:

• State of the Internet
i. The Internet’s Growth
ii. Usage Trends
iii. The Internet and Advertising
iv. The Internet’s Role in Managing Health
1. Medical Conditions of Internet Users
2. Site Visitation
3. Health Research Online
• The Effect of the Internet on Pharma Brands
i. Advertising Campaigns Drives Awareness but Site visits have the greatest effect on Adherence
ii. Websites Provide Breadth and Depth Like No Other
iii. An Online Presence Has A Direct Positive Effect On Prescriptions

Speaker:
John Mangano, Senior Director
comScore, Inc.

 
About the Speaker:

Mr. Mangano leads the comScore’s efforts to deliver unprecedented marketing solutions to pharmaceutical and health care clients.  As the Senior Director of the Pharma team he provides analytical and strategic consulting on a variety of performance measurements that combines online activity of potential customers with actual prescription activity, including brand and category benchmarking, ad effectiveness and ROI modeling.