Institute for International Research

 

When: 16-May-08, 1:00 P.M. –2:00 P.M.
Time Zone: Eastern Standard Time (US and Canada)
Cost: FREE - Online Registration is OPEN

WEB SEMINAR DESCRIPTION: 

Social media technologies are the next evolution of the long-term trend toward consumer empowerment in healthcare. But these social media outlets are more than another channel through which to deliver messages to the marketplace. Companies like Merck, Eli Lilly, Pfizer, and GSK have initiated social media and marketing strategies to understand and engage their audiences more deeply.

Social media is making an impact on all aspects of business communications today. This webinar will explore these examples and summarize what you need to build executive support for incorporating social media in your marketing plan.

What you will learn by attending:

• Learn how social media is transforming consumer communications in healthcare

•  See how companies are successfully leveraging social media to drive business results

• Gain ideas for making the case to implement social media programs within your company

•  Preview the discussion we’ll be presenting at the Pharma 2.0 Conference about how social media should be viewed within existing DTC promotion regulatory concepts

Speaker:
Jim Nail, Chief Marketing & Strategy Officer
TNS Cymfony

   

About the Speaker:

Jim Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Jim is a frequent participant in marketing conferences and executive forums and has been published and quoted extensively in top-tier and online media.