Institute for International Research

 

When: 17-July-08, 2:00 P.M. – 3:00 P.M.
Time Zone: Eastern Standard Time (US and Canada)
Cost: FREE - Online Registration is OPEN

WEB SEMINAR DESCRIPTION: 

What you will learn by attending:

1. How to think systematically about innovation, rather than waiting for the moment of inspiration
2. What experimental design of ideas can do to as a helping process, when you need to think both inside and outside the box
3. How competitors provide you with great ideas, and what to do 'legally' to learn about their products so you make yours even better
4. About new ways to segment the mind, so that you create blue oceans, rather than red ones
5. Why developing countries may leapfrog us, even without the benefit of business schools  

Speaker:
Howard R Moskowitz, President
Moskowitz Jacobs Inc.

 
About the Speaker:

Howard R. Moskowitz is president of Moskowitz Jacobs Inc., founded in 1981. Dr. Moskowitz is an experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and inventor of world-class market research technology.

Moskowitz graduated Harvard University in 1969 with a Ph.D. in experimental psychology.  He has written/edited sixteen books, published over 300 refereed and conference articles, lectures widely, serves on the editorial board of major journals, and mentors numerous students.  His latest efforts focus on four areas:

1. Using experimental design of messaging for juror selection (with law firms), and for package/shelf/web design (dynamic landing page optimization)
2. Using experimental design to understand and optimize customer experience (with Steve Onufrey of Unisys)
3. Understanding the mind of the ‘high end customer’ .. he and Alex Gofman are writing a new book with Dr. Stefano Marzano and Marco Bevolo of Philips Design (Eindhoven)
4. Creating the Blue Elephants Center in Shanghai and Beijing China to promote the use of experimental design of ideas and products, for innovation and world-competitiveness

Moskowitz won numerous awards, such as the 2001, 2003, 2004 & 2006 ESOMAR awards for his innovation in web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development.