Creating New Value from External Innovation Partnerships

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Creating New Value from External Innovation Partnerships

About the Web Seminar

When: 16-October-08, 3:30 A.M. – 4:30 P.M.
Time Zone: Eastern Standard Time (US and Canada)
Cost: FREE - Online Registration is OPEN

WEB SEMINAR DESCRIPTION:

Levering external capabilities is not only becoming a matter of choice but a matter of necessity. With the growing cost of innovation, traditional models of internally developed innovation are not capable of delivering needed top line growth. Many companies struggle to optimize their supplier relationships and create new value to meet its business needs.

In this presentation Nanako Mura and Mark Barrett will discuss Kraft’s approach for External Innovation using a variety of tools for evaluating, selecting and engaging its suppliers to create new value for Kraft and its innovation partners.

What you will learn:

- Strategic approaches for establishing innovation partnerships
- Diagnostic tools to assess innovation capabilities and relationship fit of innovation partners
- Approaches for engaging suppliers at the front end of the innovation cycle
- Legal frameworks to protect each parties’ interests and enable “gain:gain” outcomes

Featured Speakers:

Mark Barrett
Senior Program Leader
Global Open Innovation
RD&Q

Nanako Mura
Associate Program Director Open Innovation
Research, Development and Quality
Kraft Foods

Institute for International Research

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Creating New Value from External Innovation Partnerships

About the Web Seminar

About the Web Seminar

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