YiTK Newsletter #3

Youth IN THE KNOW
E-Newsletter

We're back with your next installment of Youth IN THE KNOW E-Newsletter, to keep you IN THE KNOW about kids, tweens, teens, and college students. To continue to receive this e-newsletter, please opt-in.

KIDS - DID U KNOW?
The average kid, ages 4-6 who typically plays video games, spends an average of an hour and four minutes playing video games per day.
(http://www.kff.org/entmedia/upload/Zero-to-Six-Electronic-Media-in-the-Lives-of-Infants-Toddlers-and-Preschoolers-PDF.pdf )

TWEENS - DID U KNOW?
44% of kids (10-16) say they watch something different when they're alone than with their parents (25% choose MTV)
(http://www.parentstv.org/PTC/facts/mediafacts.asp)

TEENS - DID U KNOW?
Americans aged 13 to 18 spend more than 72 hours a week using electronic media--defined as the Internet, cell phones, television, music and video games.
(
http://news.com.com/Teens+and+media+a+full-time+job/2100-1041-6141920.html)

COLLEGE STUDENTS - DID U KNOW?
Average consumer buying back-to-college merchandise will spend $665.86, pumping $25.8 billion into the economy. In addition, NRF estimates that back-to-school spending (spending on school-aged children ages 6-17) will total $14.1 billion.
(http://www.bigresearch.com/news/bignrf081903.htm)

U have questions and we have access - to kids, tweens, teens, and college students. Send us your questions and we'll get U answers straight from the horse's mouth.

National Geographic Kids is the Official Publication of the Youth Marketing Mega Event Kids and Tweens Tracks - that's great for you because you get access to their brand new research on kids, tweens and health. They asked respondents ages 6-14...

 

Are you really into?

% Said "describes me a lot"

Going on Vacation

70%

TV shows

68%

Movies

67%

Video Games

64%

Music

59%

Computers & new technology

54%

Sports

50%

 

Archived Issues are also available:

Youth IN THE KNOW Issue #1

Youth IN THE KNOW Issue #2
Youth IN THE KNOW Issue #3Youth IN THE KNOW Issue #4


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