Welcome to Youth IN THE KNOW.  The bi-weekly dose of factoids that does just what it says - helps get you IN THE KNOW.   It's a quick read - fun facts about your target market: KIDS, TWEENS, TEENS & COLLEGE.  To continue to receive this e-newsletter, please opt-in. 

KIDS - DID U KNOW?
Nearly half of kids age 6 and under have used a computer.
(http://www.kff.org/entmedia/entmedia102803nr.cfm)

TWEENS - DID U KNOW?
The vast majority of tweens' pocket money still goes to confectionery, carbonated drinks and snacks. (http://www.euromonitor.com/Tweens_empowered_and_with_money_to_burn)

TEENS - DID U KNOW?
75 percent of teens spend two or three hours a day downloading or listening to music online.(http://news.com.com/2100-1041_3-6141920.html?part=rss&tag=2547-1_3-0-5&subj=news)

COLLEGE STUDENTS - DID U KNOW?
Nearly 45 percent of college students are reported to be under the burden of credit card debt.
(http://www.yourdictionary.com/business_profile/debt/business/student-debts.html)

U have questions and we have access - to kids, tweens, teens, and college students.  Send us your questions and we'll get U answers straight from the horse's mouth.

Get in the head of your target TODAY! Email your questions to aioannou@iirusa.com. 
The answers will be posted in the NEXT issue of Youth IN THE KNOW.

All you kids and tweens experts out there - want more?
National Geographic Kids is the Official Publication of the Youth Marketing Mega Event Kids and Tweens Tracks - that's great for you because you get access to their brand new research on kids, tweens and health.  They asked respondents...

Generally, how healthy do you think you are?

• Very healthy  52% 
• Somewhat healthy  46% 
• Somewhat unhealthy  2% 
• Very unhealthy  0%

How often do you eat breakfast?

• Every day  82% 
• A few days a week  13% 
• Once a week  5% 
• Never  1%  

How often do you brush your teeth?

• Less than once a day  4% 
• Once a day  21% 
• Twice a day  68% 
• More than twice a day  8%

How often do you wear a seat belt?

• Always  95% 
• Sometimes  4% 
• Never  1%

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