THE Conference on Marketing

The Symposia

Register for THE Symposia and get access to all four.
You can follow one for the whole day or jump around to mix things up – more than 30 Sessions to choose from!

WHAT TO EXPECT FROM THE CHANNEL MARKETING & IN-STORE STRATEGIES TRACK

WHAT TO EXPECT FROM THE LEVERAGING RESEARCH IN MARKETING TRACK

WHAT TO EXPECT FROM THE MARKETING MEASUREMENTS & ROI TRACK

WHAT TO EXPECT FROM THE CUSTOMER EXPERIENCE & LOYALTY TRACK

KEY DELIVERABLES:
TRACK SNAPSHOT

• Building Effective and Integrated Co-:00keting Programs with Your Retailer Partners
• Understanding the In-store Shopping Experience
• Leveraging Media In-store
• Mapping Relationships Between Shopping Channels to Maximize Results
• Turning In-Store Touchpoints into Dialogue
• Executing Shopper Based Merchandising Programs at Retail

KEY DELIVERABLES: TRACK SNAPSHOT

• Executing research that drives actionable messaging
• Integrating VOC to Create More Relevant Marketing
• Internal Collaboration between Market Research and Marketing
• Trend Analysis: Staying on top of Changing Consumer Preferences
• Achieve a Strong Grasp of Global Consumer Behavior
• Employing Segmentation Strategies to Craft Messages that Resonate

KEY DELIVERABLES: TRACK SNAPSHOT

• Measuring the ROI of Brand Equity
• Assessing the ROI on Marketing Strategies
• Tracking ROI of traditional media vs. new media
• Integrating the Science of Marketing to Business Profitability
• Innovations in Tools and Techniques for Measuring ROI
• Evaluating the ROI of Alternative Media, Partnerships and Sponsorships

KEY DELIVERABLES: TRACK SNAPSHOT

• Understand the role of Personalization and Customized Messaging
• Integrating Multiple Touchpoints for Holistic Experiences
• Building Loyalty through Experiences and Emotions
• Using Experience to Improve Customer Satisfaction
• Honing an Experience to Establish Competitive Advantage
• Crafting Incentives and Offers Make Sense for Your Market

Channel Marketing & In-Store Strategies		Leveraging Research in Marketing	Marketing Measurement & ROI	Customer Experience & Loyalty
7:15 \| Registration & Morning Coffee
8:00	Chairperson's Welcome	Chairperson's Welcome This track will be chaired by Chadwick Martin Bailey.	Chairperson's Welcome This track will be chaired by Festival Media.	Chairperson's Welcome
8:15	Activating Category, Shopper and Retailer Insights: Create Brand and Consumer Connections in the In-Store Environment for Sustainable Growth Mary Westerhaus, Team Leader In-Store Solutions, CADBURY ADAMS	Using Global Segmentation to Grow Customer Value Brant Cruz, Vice President Chadwick Martin Bailey, Inc. Meg Sloan Director of Consumer Research eBay	The Solution to Today's Challenge with Marketing Measurement Pat LaPointe, Managing Partner,MARKETING NPV	Delivering Customized Experiences Through Personalization Jeff Hayzlett, Chief Marketing Officer and Vice President, Graphic Communications Group, KODAK
9:00		Using Online Communities to Apply VOC Insights to Marketing Karen Mitchell, WELCH'S Debi Kleiman, COMMUNISPACE	The Brand Value Chain: Brand Meaning-Brand Equity-Brand Value: Measuring Brand Equity Tom Madden, Director, EIMBA/PMBA, Professor of Marketing, Moore School of Business,UNIVERSITY OF SOUTH CAROLINA	MasterCard Priceless: An Integrated Approach to Marketing Communications: How Integrating Multiple Touchpoints Delivers a 360 Consumer Experience Chris Jogis, Vice President, US Brand Marketing, MASTERCARD WORLDWIDE
9:45 \| Networking Break
10:15	Retail Video: The Effectiveness of In-store Digital Advertising Rob Winston, ARBITRON INC.	Dove Campaign for Real Beauty – Channeling the Power of Consumer Insight via Integrated and Unconventional Marketing KEYNOTE: Philippe Harousseau, Dove Marketing Director,UNILEVER	Improved Tools & Techniques For Conducting Advanced Analytic Assessments John Stuart Watts, Ph.D., Senior Vice President and Global Managing Director, Value Based Marketing,OPINION RESEARCH CORPORATION	Strategies that Foster Customer Retention in a New World of Relationship Marketing Kevin Ertell, Vice President, e-Business,BORDERS
11:00	Leveraging the Online Channel to Demonstrate Offline Results Kelly Harper, Director, Head of Marketing, Retail Investment Products, BMO FINANCIAL GROUP	Successful Marketing Through WebSearch Peter Roth, Mondosoft	Best Practices in Determining ROI of New Media Michele Madansky, Ph.D., Vice President, Sales Research, YAHOO!	Capitalizing on Invention: Translating Technology into Customer Inspiration at HP Labs Megan Gray Taylor, Worldwide Marketing Manager, HEWLETT-PACKARD LABORATORY
11:45	Achieving Consistency in Multi-Channel Retailing: A Direct Marketing POV Michael Robinson, Managing Director, ANTHROPOLOGIE DIRECT	Driving Marketing Results Through Smart Use of Research Julie McEntee, Director Corporate Research, ADOBE Claire Dean, Director Americas Field Marketing, ADOBE	Planning Media and Quantifying ROI in the Presence of WOM with SuperTalk Paolo Gaudiano, Icosystem Corporation	The Brand Trap: Why Differentiation Alone Doesn't Matter Anymore KEYNOTE: Lani Hayward, EVP- Creative Strategies, UMPQUA BANK
12:30 \| Lunch
1:45		Influencing Decision Making: Ensuring Research is Driving Marketing Decisions Gretchen Waitley, Consumer Insights Manager,KRAFT FOODS	A Roundtable Discussion on Marketing Measurement and ROI INTERACTIVE KEYNOTE: Alan D. Rabb, Commercial Finance Director – Retail Division,THE COCA-COLA COMPANY	Ethnography: Observing Creatively Christine Haskins, Ideas To Go
2:30	Marketing Mountains - The Right Mix of Strategies and Media Can Move Mountains Selena McLachlan, Marketing Manager,MOUNTAIN EQUIPMENT CO-OP	Innovations in Brand Measurement Stephan Shakespeare, YouGov Doug Rivers, Polimetrix	Sponsor Rights ROI: You CAN Measure Results from Festival Sponsorship Charles D. Brown, Chairman and CEO,FESTIVAL MEDIA CORPORATION	Live Nation - Building a Brand from the Customer Experience Up Ned Collett, Vice President of North American Venues, LIVE NATION Rob Rush, CEO, LRA WORLDWIDE

3:15

Online Content Syndication & Advertising: Where's it all going?

Dean Harris,
PIGGYBACK PUBLISHING

ENCORE PRESENTATION
Dove Campaign For Real Beauty, Philippe Harousseau, Unilever

ENCORE PRESENTATION
The Solution to Today's Challenge with Marketing Measurement

Pat LaPointe, Managing Partner,MARKETING NPV

The Stanley Works. How We Are Reinvigorating a 163 Year Old Brand

Scott A. Bannell, Director, Corporate Brand Management,THE STANLEY WORKS

4:00 Networking Break

KICK-OFF KEYNOTES

4:30

Why Everyone's Jonesin' for Jones.

Peter Van Stolk, President and CEO, JONES SODA

5:30

Marketing 2.x - Living Between the Internet Age and What Comes Next.

Presenters: Julie Roehm and Sean Womack

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DECLARED BY YOUR PEERS TO BE THE MUST ATTEND MARKETING CONFERENCE

The Symposia