THE Conference on Marketing

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This information is for the 2007 conference.
To view information about THE Conference on Marketing 2008, click here.

THE CONFERENCE: WEDNESDAY, MARCH 21, 2007

7:30	An experience in Creativity Facilitated by our Chairperson andy stefanovich, in charge of what's next, play
8:00	Creating Great Customer Experiences with "BIG BRAND" and "little brand" Strategies Michael MacDonald, President, Global Accounts and Marketing Operations, XEROX CORPORATION
8:45	A Whole New Mind Dan Pink, Author, A Whole New Mind
9:45	Networking Break in the Exhibit Area
10:15	Asking The Ultimate Question, Quantifying the Answer Fred Reichheld, Author, The Ultimate Question, Driving Good Profits & True Growth
11:15	The Spark: Igniting the Creative Fire That Lives Within Us All Lyn Heward, Former President, Creative Content, CIRQUE DU SOLEIL; Author of "The Spark: Igniting the Creative Fire that Lives within Us All."
12:15	Lunch
1:15	Networking and Dessert in the Exhibit Area

Track Sessions

Track A: Marketing Leadership	Track B: Brand Management & Design	Track C: Marketing Communications

Track D: Segment Specific Marketing	Track E: Marketing Via New Media	Track F: Business to Business Marketing

CONCLUDING WITH A VISION
4:10	Unique Soles for Unique Souls: The Value of an Interactive, Relational Brand John Fluevog, Founder, CEO, FLUEVOG SHOES Stephen Bailey, Marketing Director, FLUEVOG SHOES
4:55	How Ubertrends Will Reshape Marketing Michael Tchong, Trend Analyst, UBERTRENDS
5:40	Conclusion of Conference